Animal welfare charities in New Zealand:Which are most popular?
In September 2026, SPCA was the most searched animal welfare charity in New Zealand, accounting for 96.1% of all searches among the six charities we track. When we checked with ChatGPT and Google AI Overviews, SPCA and HUHA showed up in every answer. SPCA was recommended most often, coming first in every response.
SPCAShare of searches 96.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HUHAShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SAFEShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Guide Dogs NZShare of searches 0.57%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Bird RescueShare of searches 0.45%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top animal welfare charities in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, SPCA and HUHA appeared every time. SPCA was recommended most often, coming first in every answer. HUHA was second, and SAFE was third. Bird Rescue, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SPCA1st
- HUHA2nd
- SAFE3rd
Paw Justice4th- Guide Dogs NZ5th
- Bird Rescue–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SPCA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HUHA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SAFE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Guide Dogs NZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paw Justice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bird Rescue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about animal welfare charities
5 answers
Asked ChatGPT
“Which animal welfare charity should I join in New Zealand?”
Asked ChatGPT
“What are the best animal welfare charities in New Zealand?”
Asked ChatGPT
“What's the best animal welfare charity in New Zealand for animal lovers?”
Searched Google, AI Overview
“animal welfare charities”
Searched Google, AI Overview
“charities for animals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which animal welfare charities do people search for most?
This chart shows how often people search Google for each animal welfare charity by name. Each line represents a brand's share of searches for all six animal welfare charities we track, month by month, from searches in New Zealand.
Share of searches by month for SPCA. The figures are in the table below the chart.
View monthly share of searches table
| Month | SPCA | HUHA | SAFE | Guide Dogs NZ | Bird Rescue | Paw Justice |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.6% | 0.55% | 1.2% | 0.53% | 0.96% | 0.22% |
| Nov 2025 | 95.8% | 0.67% | 1.2% | 0.74% | 1.5% | 0.17% |
| Dec 2025 | 96.2% | 0.57% | 0.96% | 0.62% | 1.5% | 0.17% |
| Jan 2026 | 96.6% | 0.42% | 1.1% | 0.6% | 0.99% | 0.25% |
| Feb 2026 | 96.6% | 0.62% | 1.1% | 0.73% | 0.65% | 0.25% |
| Mar 2026 | 96.8% | 0.52% | 1.2% | 0.85% | 0.45% | 0.26% |
| Apr 2026 | 96.9% | 0.66% | 0.94% | 0.73% | 0.38% | 0.4% |
| May 2026 | 97.2% | 0.82% | 0.94% | 0.61% | 0.26% | 0.21% |
| Jun 2026 | 97.3% | 0.59% | 0.95% | 0.62% | 0.28% | 0.21% |
| Jul 2026 | 97.5% | 0.48% | 0.96% | 0.5% | 0.36% | 0.22% |
| Aug 2026 | 96% | 1.3% | 1.4% | 0.62% | 0.36% | 0.26% |
| Sep 2026 | 96.1% | 1.5% | 1.2% | 0.57% | 0.45% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.1% | 40.3K | -0.64% | +0.1 points | |
| 2, moved from 3rd to 2nd | 1.5% | 630 | +12.5% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 1.2% | 490 | -18.3% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.57% | 240 | -7.7% | 0 points | |
| 5, held 5th | 0.45% | 190 | +26.7% | +0.1 points | |
| 6, held 6th | 0.17% | 70 | -36.4% | -0.1 points |
1.
SPCA96.1%
Held 1st. 40.3K estimated branded searches, -0.64% vs prior month. Share +0.1 points.
2.
HUHA1.5%
Moved from 3rd to 2nd. 630 estimated branded searches, +12.5% vs prior month. Share +0.2 points.
3.
SAFE1.2%
Moved from 2nd to 3rd. 490 estimated branded searches, -18.3% vs prior month. Share -0.3 points.
0.57%
Held 4th. 240 estimated branded searches, -7.7% vs prior month. Share 0 points.
0.45%
Held 5th. 190 estimated branded searches, +26.7% vs prior month. Share +0.1 points.
0.17%
Held 6th. 70 estimated branded searches, -36.4% vs prior month. Share -0.1 points.
Which brand is most popular in search among animal welfare charities in New Zealand?
6 brands
In September 2026, SPCA was the most searched among animal welfare charities in New Zealand, with an estimated 40.3K branded searches, 96.1% of all searches for the six we track. HUHA is in 2nd place, 94.6 percentage points behind at 1.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| SPCA | 96.6% → 96.1% | 97.5%Jul 2026 | 95.8%Nov 2025 | 1st |
| HUHA | 0.55% → 1.5% | 1.5%Sep 2026 | 0.42%Jan 2026 | 4th → 2nd |
| SAFE | 1.2% | 1.4%Aug 2026 | 0.94%May 2026 | 2nd → 3rd |
| Guide Dogs NZ | 0.53% → 0.57% | 0.85%Mar 2026 | 0.5%Jul 2026 | 5th → 4th |
| Bird Rescue | 0.96% → 0.45% | 1.5%Dec 2025 | 0.26%May 2026 | 3rd → 5th |
| Paw Justice | 0.22% → 0.17% | 0.4%Apr 2026 | 0.17%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, HUHA’s share of searches among animal welfare charities in New Zealand increased from 0.55% to 1.5%.
- Across the 12 months ending September 2026, Bird Rescue’s share of searches among animal welfare charities in New Zealand decreased from 0.96% to 0.45%.
- Across the 12 months ending September 2026, SPCA’s share of searches among animal welfare charities in New Zealand peaked at 97.5% in July 2026 and was lowest at 95.8% in November 2025.
- Across the 12 months ending September 2026, HUHA’s share of searches among animal welfare charities in New Zealand peaked at 1.5% in September 2026 and was lowest at 0.42% in January 2026.
- Across the 12 months ending September 2026, Bird Rescue’s share of searches among animal welfare charities in New Zealand peaked at 1.5% in December 2025 and was lowest at 0.26% in May 2026.
- Across the 12 months ending September 2026, HUHA rose from 4th to 2nd among animal welfare charities in New Zealand.
- Across the 12 months ending September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand.
- Across the 12 months ending September 2026, Guide Dogs NZ rose from 5th to 4th among animal welfare charities in New Zealand.
- Across the 12 months ending September 2026, Bird Rescue fell from 3rd to 5th among animal welfare charities in New Zealand.
- Across the 12 months ending September 2026, SPCA and Paw Justice held steady: their share of searches among animal welfare charities in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand animal welfare charities in September 2026?
4 changes
In September 2026, HUHA rose from 3rd to 2nd among animal welfare charities in New Zealand.
In September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand.
Estimated monthly branded searches for Bird Rescue in New Zealand fell 52.5% over 12 measured months, from 400 to 190 in September 2026.
Estimated monthly branded searches for Paw Justice in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
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