Brandwave

Salvation Army NZ vs World Vision NZ:Which is more popular?

In September 2026, Salvation Army NZ had more branded searches than World Vision NZ among national charities in New Zealand. Salvation Army NZ had about 22,700 branded searches, while World Vision NZ had 3,200. Salvation Army NZ made up 28% of all national charity searches we track, and World Vision NZ accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about national charities, Salvation Army NZ appeared in three of the five answers and World Vision NZ in none.

Among national charities in New Zealand in September 2026

Who do people search for more?

Salvation Army NZ, about 7 searches for every 1 for World Vision NZ

Salvation Army NZ 22.7K searchesWorld Vision NZ 3.2K searches

Who does AI mention more?

Salvation Army NZ, mentioned in 3 of 5 answers, World Vision NZ in 0

Salvation Army NZ in 3 of 5World Vision NZ in 0 of 5

Who does AI recommend more?

Salvation Army NZ, the only one of the two named

Salvation Army NZ first in 3World Vision NZ never named

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Top national charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salvation Army NZ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. World Vision NZ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Cross NZ1st
  2. Forest & Bird2nd
  3. Cancer Society NZ3rd
  4. Salvation Army NZ4th
  5. SPCA5th
  6. World Vision NZ–
  7. Hospice NZ–
  8. Starship Foundation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salvation Army NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Cross NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cancer Society NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SPCA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • World Vision NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hospice NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starship Foundation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about national charities

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Salvation Army NZ or World Vision NZ more popular in search?

This chart shows how often people search Google for Salvation Army NZ and World Vision NZ by name. Each line represents a brand's share of searches for all nine national charities we track, month by month, from searches in New Zealand.

Salvation Army NZ and World Vision NZ among national charities in New Zealand, by month

Share of searches by month for Salvation Army NZ, World Vision NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthSPCASalvation Army NZRed Cross NZForest & BirdWorld Vision NZHospice NZCancer Society NZStarship Foundation
Oct 202542.8%35.4%10.1%2.6%3.2%2.7%2.1%0.98%
Nov 202542.8%35.5%10%2.6%3.2%2.7%2.1%1.1%
Dec 202537.9%46.1%7.1%1.9%2.5%2.3%1.3%0.88%
Jan 202641.1%40.8%9.1%1.7%2.1%2.8%1.7%0.79%
Feb 202636.8%42.6%9.8%1.8%3.3%2.5%2.2%1%
Mar 202642.3%34.7%9.7%2.6%4.3%2.7%2.6%1.1%
Apr 202646.6%32.7%8.7%1.9%4.2%3%1.9%0.9%
May 202645.9%31.4%8.8%2.2%5.2%3%2.2%1.2%
Jun 202642.9%29.2%8.8%5.9%8%2.4%1.8%1%
Jul 202650%28.8%9.7%2.5%3.4%2.7%2.1%0.95%
Aug 202648.3%28.1%10%2.3%4%2.7%3.6%0.94%
Sep 202647.9%28%9.6%4.4%3.9%2.8%2.4%0.91%

How has the Salvation Army NZ and World Vision NZ comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand national charities in September 2026?

3 changes

  1. In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches.

  2. Salvation Army NZ’s share of searches among national charities in New Zealand has lost ground for 3 months in a row, from 29.2% to 28% in September 2026.

  3. Estimated monthly branded searches for World Vision NZ in New Zealand rose 10.3% over 12 measured months, from 2.9K to 3.2K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Salvation Army NZ’s and World Vision NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salvation Army NZ

17 branded search terms

  • manukau salvation army
  • salvation army
  • salvation army donations nz
  • salvation army lower hutt
  • salvation army nz
  • salvation army nz volunteer
  • salvation army onehunga
  • salvation army otahuhu
  • salvation army papamoa
  • salvation army papanui
  • salvation army paraparaumu
  • salvation army porirua
  • salvation army pukekohe
  • salvation army timaru
  • salvation army whanganui
  • salvation army whangarei
  • the salvation army nz

World Vision NZ

3 branded search terms

  • world vision
  • world vision nz
  • worldvisionnz

How the Brand Demand Index is measured

Other head-to-heads among national charities

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