SPCA vs World Vision NZ:Which is more popular?
In September 2026, SPCA had more branded searches than World Vision NZ among national charities in New Zealand. SPCA had about 38,900 branded searches, while World Vision NZ had 3,200. SPCA made up 47.9% of all national charity searches we track, and World Vision NZ accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about national charities, SPCA appeared in one of the five answers and World Vision NZ in none.
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Top national charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SPCA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. World Vision NZ did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salvation Army NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest & Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Cross NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cancer Society NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SPCA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
World Vision NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hospice NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starship Foundation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about national charities
5 answers
Asked ChatGPT
“Which national charity should I join in New Zealand?”
Asked ChatGPT
“What are the best national charities in New Zealand?”
Asked ChatGPT
“What's the best national charity in New Zealand for a cause?”
Searched Google, AI Overview
“charities nz”
Searched Google, AI Overview
“donate to charity nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is SPCA or World Vision NZ more popular in search?
This chart shows how often people search Google for SPCA and World Vision NZ by name. Each line represents a brand's share of searches for all nine national charities we track, month by month, from searches in New Zealand.
Share of searches by month for SPCA, World Vision NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Forest & Bird | World Vision NZ | Hospice NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 35.4% | 10.1% | 2.6% | 3.2% | 2.7% | 2.1% | 0.98% |
| Nov 2025 | 42.8% | 35.5% | 10% | 2.6% | 3.2% | 2.7% | 2.1% | 1.1% |
| Dec 2025 | 37.9% | 46.1% | 7.1% | 1.9% | 2.5% | 2.3% | 1.3% | 0.88% |
| Jan 2026 | 41.1% | 40.8% | 9.1% | 1.7% | 2.1% | 2.8% | 1.7% | 0.79% |
| Feb 2026 | 36.8% | 42.6% | 9.8% | 1.8% | 3.3% | 2.5% | 2.2% | 1% |
| Mar 2026 | 42.3% | 34.7% | 9.7% | 2.6% | 4.3% | 2.7% | 2.6% | 1.1% |
| Apr 2026 | 46.6% | 32.7% | 8.7% | 1.9% | 4.2% | 3% | 1.9% | 0.9% |
| May 2026 | 45.9% | 31.4% | 8.8% | 2.2% | 5.2% | 3% | 2.2% | 1.2% |
| Jun 2026 | 42.9% | 29.2% | 8.8% | 5.9% | 8% | 2.4% | 1.8% | 1% |
| Jul 2026 | 50% | 28.8% | 9.7% | 2.5% | 3.4% | 2.7% | 2.1% | 0.95% |
| Aug 2026 | 48.3% | 28.1% | 10% | 2.3% | 4% | 2.7% | 3.6% | 0.94% |
| Sep 2026 | 47.9% | 28% | 9.6% | 4.4% | 3.9% | 2.8% | 2.4% | 0.91% |
How has the SPCA and World Vision NZ comparison changed over the last 12 months?
3 findings
- SPCA was ahead of World Vision NZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SPCA’s share of searches among national charities in New Zealand moved from 42.8% to 47.9%, and its estimated monthly branded searches held steady at 38.9K.
- Across the 12 months ending September 2026, World Vision NZ’s share of searches among national charities in New Zealand moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
How did search popularity change for New Zealand national charities in September 2026?
2 changes
In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches.
Estimated monthly branded searches for World Vision NZ in New Zealand rose 10.3% over 12 measured months, from 2.9K to 3.2K in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using SPCA’s and World Vision NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SPCA
16 branded search terms
- spca
- spca adoption
- spca animals
- spca cat adoption
- spca dogs
- spca donate
- spca foster
- spca hours
- spca kittens
- spca number
- spca operating hours
- spca opshop
- spca puppies
- spca telephone number
- spca volunteer
- waikato spca
World Vision NZ
3 branded search terms
- world vision
- world vision nz
- worldvisionnz
Other head-to-heads among national charities
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