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Napier accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among napier accounting firms in New Zealand, with an estimated 3.7K branded searches and 84% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO84%
  2. Tax Link5.4%
  3. Kiwitax4.5%
  4. Oldershaw Accountants3.6%
  5. Pulse Accountants0.9%
  6. numio0.67%
  7. Arco Advisory0.45%
  8. On All Accounts0.45%

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Share of SearchLeaderboard

Compare Napier accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier accounting firms in New Zealand, by month

Share of Search by month for BDO, Tax Link, Kiwitax, Oldershaw Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTax LinkKiwitaxOldershaw AccountantsPulse AccountantsnumioArco AdvisoryOn All Accounts
Oct 202583.3%4.8%5.2%4.8%0.71%0.24%0.48%0.48%
Nov 202584.1%3.7%4.1%6.7%0.46%0.23%0.46%0.23%
Dec 202583.3%4.6%4.3%6%0.57%0.29%0.57%0.29%
Jan 202680.2%5.9%5.3%6.7%0.56%0.28%0.56%0.56%
Feb 202682.6%4.8%4.8%5.9%0.68%0.45%0.45%0.45%
Mar 202684.1%5.6%3.8%5.1%0.5%0.17%0.33%0.33%
Apr 202679.5%7%5.5%5.8%0.96%0.24%0.48%0.48%
May 202682.1%5.6%4.5%5.4%1.1%0.22%0.45%0.67%
Jun 202681.6%6.3%4.7%5.1%0.93%0.23%0.47%0.7%
Jul 202684.1%5.4%4.6%3.9%0.98%0.24%0.49%0.24%
Aug 202684%5.4%4.5%3.6%0.9%0.67%0.45%0.45%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.BDO

    84%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.1 points

  2. 2.Tax Link

    5.4%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · 0 points

  3. 3.Kiwitax

    4.5%

    held 3rd · 200 estimated branded searches · +5.3% vs prior month · -0.1 points

  4. 4.Oldershaw Accountants

    3.6%

    held 4th · 160 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Pulse Accountants

    0.9%

    held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.numio

    0.67%

    moved from 7th to 6th · 30 estimated branded searches · +200% vs prior month · +0.4 points

  7. 7.Arco Advisory

    0.45%

    moved from 6th to 7th · 20 estimated branded searches · 0% vs prior month · 0 points

  8. 8.On All Accounts

    0.45%

    held 8th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among napier accounting firms in New Zealand?

In August 2026, BDO was the most searched among napier accounting firms in New Zealand, with an estimated 3.7K branded searches and 84% estimated Share of Search within this set. Tax Link is in 2nd place, 78.7 percentage points behind at 5.4% Share of Search.

New Zealand napier accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO83.3% → 84%84.1%Jul 202679.5%Apr 20261st
Tax Link4.8% → 5.4%7%Apr 20263.7%Nov 20254th → 2nd
Kiwitax5.2% → 4.5%5.5%Apr 20263.8%Mar 20262nd → 3rd
Oldershaw Accountants4.8% → 3.6%6.7%Jan 20263.6%Aug 20263rd → 4th
Pulse Accountants0.71% → 0.9%1.1%May 20260.46%Nov 20255th
numio0.24% → 0.67%0.67%Aug 20260.17%Mar 20268th → 6th
Arco Advisory0.48% → 0.45%0.57%Dec 20250.33%Mar 20266th → 7th
On All Accounts0.48% → 0.45%0.7%Jun 20260.23%Nov 20257th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand increased from 83.3% to 84%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand increased from 4.8% to 5.4%.
  • Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand decreased from 5.2% to 4.5%.
  • Across the 11 months ending August 2026, Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand decreased from 4.8% to 3.6%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand peaked at 84.1% in July 2026 and was lowest at 79.5% in April 2026.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand peaked at 7% in April 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand peaked at 5.5% in April 2026 and was lowest at 3.8% in March 2026.
  • Across the 11 months ending August 2026, Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand peaked at 6.7% in January 2026 and was lowest at 3.6% in August 2026.
  • Across the 11 months ending August 2026, Tax Link rose from 4th to 2nd among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Kiwitax fell from 2nd to 3rd among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Oldershaw Accountants fell from 3rd to 4th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, numio rose from 8th to 6th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, On All Accounts fell from 7th to 8th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Pulse Accountants held steady: its estimated Share of Search among napier accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier accounting firms in August 2026?

  1. Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.

  2. In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.

  3. In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.

  4. Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

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