Musical instrument retailers in New Zealand:Which brands are most popular in search?
In August 2026, Rockshop was the most searched among musical instrument retailers in New Zealand, with an estimated 22.1K branded searches and 56% estimated Share of Search within this set.
Rockshop56%
Music Works22.8%
Music Planet16.8%
KBB Music4.3%
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Share of SearchLeaderboard
Compare the stores New Zealanders buy guitars, keyboards, drums and audio gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rockshop, Music Works, Music Planet, KBB Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockshop | Music Works | Music Planet | KBB Music |
|---|---|---|---|---|
| Oct 2025 | 61.4% | 23.9% | 11.4% | 3.3% |
| Nov 2025 | 59.9% | 23.3% | 13.7% | 3.1% |
| Dec 2025 | 64.7% | 20.2% | 11.8% | 3.3% |
| Jan 2026 | 56.7% | 27% | 12.7% | 3.6% |
| Feb 2026 | 60.1% | 23.8% | 11.3% | 4.8% |
| Mar 2026 | 63% | 20.9% | 11.9% | 4.1% |
| Apr 2026 | 61% | 24.5% | 11.5% | 3% |
| May 2026 | 58.9% | 23.7% | 13.8% | 3.6% |
| Jun 2026 | 59.5% | 24.1% | 13.5% | 2.9% |
| Jul 2026 | 61.5% | 20.9% | 14.5% | 3% |
| Aug 2026 | 56% | 22.8% | 16.8% | 4.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 22.1K | +0.09% | -5.5 points | |
| 2, held 2nd | 22.8% | 9K | +19.9% | +1.9 points | |
| 3, held 3rd | 16.8% | 6.6K | +27.4% | +2.3 points | |
| 4, held 4th | 4.3% | 1.7K | +56% | +1.3 points |
1.
Rockshop56%
held 1st · 22.1K estimated branded searches · +0.09% vs prior month · -5.5 points
22.8%
held 2nd · 9K estimated branded searches · +19.9% vs prior month · +1.9 points
16.8%
held 3rd · 6.6K estimated branded searches · +27.4% vs prior month · +2.3 points
4.3%
held 4th · 1.7K estimated branded searches · +56% vs prior month · +1.3 points
Compare search popularity between leading brands
- Rockshop vs Music Works: compare search popularity
- Rockshop vs Music Planet: compare search popularity
- Rockshop vs KBB Music: compare search popularity
- Music Works vs Music Planet: compare search popularity
- Music Works vs KBB Music: compare search popularity
- Music Planet vs KBB Music: compare search popularity
- Compare any of these brands
Which brand is most popular in search among musical instrument retailers in New Zealand?
4 brands
In August 2026, Rockshop was the most searched among musical instrument retailers in New Zealand, with an estimated 22.1K branded searches and 56% estimated Share of Search within this set. Music Works is in 2nd place, 33.2 percentage points behind at 22.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rockshop | 61.4% → 56% | 64.7%Dec 2025 | 56%Aug 2026 | 1st |
| Music Works | 23.9% → 22.8% | 27%Jan 2026 | 20.2%Dec 2025 | 2nd |
| Music Planet | 11.4% → 16.8% | 16.8%Aug 2026 | 11.3%Feb 2026 | 3rd |
| KBB Music | 3.3% → 4.3% | 4.8%Feb 2026 | 2.9%Jun 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand decreased from 61.4% to 56%.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand decreased from 23.9% to 22.8%.
- Across the 11 months ending August 2026, Music Planet’s estimated Share of Search among musical instrument retailers in New Zealand increased from 11.4% to 16.8%.
- Across the 11 months ending August 2026, KBB Music’s estimated Share of Search among musical instrument retailers in New Zealand increased from 3.3% to 4.3%.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 64.7% in December 2025 and was lowest at 56% in August 2026.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand peaked at 27% in January 2026 and was lowest at 20.2% in December 2025.
- Across the 11 months ending August 2026, Music Planet’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 16.8% in August 2026 and was lowest at 11.3% in February 2026.
- Across the 11 months ending August 2026, KBB Music’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 4.8% in February 2026 and was lowest at 2.9% in June 2026.
How did search popularity change for New Zealand musical instrument retailers in August 2026?
4 changes
In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.
In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.
In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.
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