KBB Music vs Rockshop:Which is more popular by branded search in New Zealand?
In August 2026, Rockshop had more branded searches than KBB Music among musical instrument retailers in New Zealand. Rockshop was estimated to have 22.1K branded searches compared to KBB Music’s 1.7K, and held a 56% Share of Search versus KBB Music’s 4.3%.
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Which is more popular in search, KBB Music or Rockshop?
Compare the stores New Zealanders buy guitars, keyboards, drums and audio gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rockshop, KBB Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockshop | Music Works | Music Planet | KBB Music |
|---|---|---|---|---|
| Oct 2025 | 61.4% | 23.9% | 11.4% | 3.3% |
| Nov 2025 | 59.9% | 23.3% | 13.7% | 3.1% |
| Dec 2025 | 64.7% | 20.2% | 11.8% | 3.3% |
| Jan 2026 | 56.7% | 27% | 12.7% | 3.6% |
| Feb 2026 | 60.1% | 23.8% | 11.3% | 4.8% |
| Mar 2026 | 63% | 20.9% | 11.9% | 4.1% |
| Apr 2026 | 61% | 24.5% | 11.5% | 3% |
| May 2026 | 58.9% | 23.7% | 13.8% | 3.6% |
| Jun 2026 | 59.5% | 24.1% | 13.5% | 2.9% |
| Jul 2026 | 61.5% | 20.9% | 14.5% | 3% |
| Aug 2026 | 56% | 22.8% | 16.8% | 4.3% |
| Sep 2026 | — | — | — | — |
How has the KBB Music and Rockshop comparison changed over the last 12 months?
3 findings
- Rockshop was ahead of KBB Music in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KBB Music’s estimated Share of Search among musical instrument retailers in New Zealand moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand moved from 61.4% to 56%, and its estimated monthly branded searches moved from 26.4K to 22.1K.
How did search popularity change for New Zealand musical instrument retailers in August 2026?
2 changes
In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.
In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.
How each brand is measured
Brandwave collects information about searches that people make online using KBB Music’s and Rockshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.