How popular isRockshop in search?
In August 2026, there were an estimated 22.1K branded searches for Rockshop in New Zealand which is down 16.2% over the last 11 months. Rockshop holds 56% estimated Share of Search among New Zealand musical instrument retailers and is ranked 1st of 4 competitors for search popularity.
Rockshop56%
Music Works22.8%
Music Planet16.8%
KBB Music4.3%
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Which musical instrument retailers compete with Rockshop?
Share of Search by month for Rockshop, Music Works, Music Planet, KBB Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockshop | Music Works | Music Planet | KBB Music |
|---|---|---|---|---|
| Oct 2025 | 61.4% | 23.9% | 11.4% | 3.3% |
| Nov 2025 | 59.9% | 23.3% | 13.7% | 3.1% |
| Dec 2025 | 64.7% | 20.2% | 11.8% | 3.3% |
| Jan 2026 | 56.7% | 27% | 12.7% | 3.6% |
| Feb 2026 | 60.1% | 23.8% | 11.3% | 4.8% |
| Mar 2026 | 63% | 20.9% | 11.9% | 4.1% |
| Apr 2026 | 61% | 24.5% | 11.5% | 3% |
| May 2026 | 58.9% | 23.7% | 13.8% | 3.6% |
| Jun 2026 | 59.5% | 24.1% | 13.5% | 2.9% |
| Jul 2026 | 61.5% | 20.9% | 14.5% | 3% |
| Aug 2026 | 56% | 22.8% | 16.8% | 4.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 22.1K | +0.09% | -5.5 points | |
| 2, held 2nd | 22.8% | 9K | +19.9% | +1.9 points | |
| 3, held 3rd | 16.8% | 6.6K | +27.4% | +2.3 points | |
| 4, held 4th | 4.3% | 1.7K | +56% | +1.3 points |
1.
Rockshop56%
held 1st · 22.1K estimated branded searches · +0.09% vs prior month · -5.5 points
22.8%
held 2nd · 9K estimated branded searches · +19.9% vs prior month · +1.9 points
16.8%
held 3rd · 6.6K estimated branded searches · +27.4% vs prior month · +2.3 points
4.3%
held 4th · 1.7K estimated branded searches · +56% vs prior month · +1.3 points
Compare search popularity between Rockshop and its closest rivals
How has branded search demand for Rockshop changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rockshop in New Zealand fell from 26.4K to 22.1K.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand decreased from 61.4% to 56%.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand peaked at 64.7% in December 2025 and was lowest at 56% in August 2026.
How did search popularity change for New Zealand musical instrument retailers in August 2026?
4 changes
In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.
In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.
In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.
How is Rockshop measured?
Brandwave collects information about searches that people make online using Rockshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- rockshop
- rockshop co nz
- rockshop guitars
- rockshop near me
- rockshop nz
- rockshop online
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Is Rockshop your brand?
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