Brandwave

How popular isMusic Works in search?

In August 2026, there were an estimated 9K branded searches for Music Works in New Zealand which is down 12.2% over the last 11 months. Music Works holds 22.8% estimated Share of Search among New Zealand musical instrument retailers and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Rockshop56%
  2. Music Works22.8%
  3. Music Planet16.8%
  4. KBB Music4.3%
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Which musical instrument retailers compete with Music Works?

Music Works against musical instrument retailers in New Zealand, by month

Share of Search by month for Rockshop, Music Works, Music Planet, KBB Music. The figures are in the table below the chart.

View monthly share of search table
MonthRockshopMusic WorksMusic PlanetKBB Music
Oct 202561.4%23.9%11.4%3.3%
Nov 202559.9%23.3%13.7%3.1%
Dec 202564.7%20.2%11.8%3.3%
Jan 202656.7%27%12.7%3.6%
Feb 202660.1%23.8%11.3%4.8%
Mar 202663%20.9%11.9%4.1%
Apr 202661%24.5%11.5%3%
May 202658.9%23.7%13.8%3.6%
Jun 202659.5%24.1%13.5%2.9%
Jul 202661.5%20.9%14.5%3%
Aug 202656%22.8%16.8%4.3%
Sep 2026————

  1. 1.Rockshop

    56%

    held 1st · 22.1K estimated branded searches · +0.09% vs prior month · -5.5 points

  2. 2.Music Works

    22.8%

    held 2nd · 9K estimated branded searches · +19.9% vs prior month · +1.9 points

  3. 3.Music Planet

    16.8%

    held 3rd · 6.6K estimated branded searches · +27.4% vs prior month · +2.3 points

  4. 4.KBB Music

    4.3%

    held 4th · 1.7K estimated branded searches · +56% vs prior month · +1.3 points

Compare search popularity between Music Works and its closest rivals

How has branded search demand for Music Works changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Music Works in New Zealand fell from 10.3K to 9K.
  • Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand decreased from 23.9% to 22.8%.
  • Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand peaked at 27% in January 2026 and was lowest at 20.2% in December 2025.

How did search popularity change for New Zealand musical instrument retailers in August 2026?

  1. In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.

  2. In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.

  3. In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%.

  4. In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.

How is Music Works measured?

Brandwave collects information about searches that people make online using Music Works’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • music works
  • music works guitars
  • music works near me
  • music works nz
  • musicworks
  • musicworks co nz
  • musicworks nz

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How the Brand Demand Index is measured

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