Music Planet vs Music Works:Which is more popular by branded search in New Zealand?
In August 2026, Music Works had more branded searches than Music Planet among musical instrument retailers in New Zealand. Music Works was estimated to have 9K branded searches compared to Music Planet’s 6.6K, and held a 22.8% Share of Search versus Music Planet’s 16.8%.
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Which is more popular in search, Music Planet or Music Works?
Compare the stores New Zealanders buy guitars, keyboards, drums and audio gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Music Works, Music Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockshop | Music Works | Music Planet | KBB Music |
|---|---|---|---|---|
| Oct 2025 | 61.4% | 23.9% | 11.4% | 3.3% |
| Nov 2025 | 59.9% | 23.3% | 13.7% | 3.1% |
| Dec 2025 | 64.7% | 20.2% | 11.8% | 3.3% |
| Jan 2026 | 56.7% | 27% | 12.7% | 3.6% |
| Feb 2026 | 60.1% | 23.8% | 11.3% | 4.8% |
| Mar 2026 | 63% | 20.9% | 11.9% | 4.1% |
| Apr 2026 | 61% | 24.5% | 11.5% | 3% |
| May 2026 | 58.9% | 23.7% | 13.8% | 3.6% |
| Jun 2026 | 59.5% | 24.1% | 13.5% | 2.9% |
| Jul 2026 | 61.5% | 20.9% | 14.5% | 3% |
| Aug 2026 | 56% | 22.8% | 16.8% | 4.3% |
| Sep 2026 | — | — | — | — |
How has the Music Planet and Music Works comparison changed over the last 12 months?
3 findings
- Music Works was ahead of Music Planet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Music Planet’s estimated Share of Search among musical instrument retailers in New Zealand moved from 11.4% to 16.8%, and its estimated monthly branded searches moved from 4.9K to 6.6K.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand moved from 23.9% to 22.8%, and its estimated monthly branded searches moved from 10.3K to 9K.
How did search popularity change for New Zealand musical instrument retailers in August 2026?
2 changes
In August 2026, Music Planet gained estimated Share of Search among musical instrument retailers in New Zealand, from 14.5% to 16.8%.
In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Music Planet’s and Music Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Music Planet
7 branded search terms
- music planet guitars
- music planet near me
- music planet nz
- music planet online
- musicplanet
- musicplanet co nz
- musicplanet nz
Music Works
7 branded search terms
- music works
- music works guitars
- music works near me
- music works nz
- musicworks
- musicworks co nz
- musicworks nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.