Music Works vs Rockshop:Which is more popular by branded search in New Zealand?
In August 2026, Rockshop had more branded searches than Music Works among musical instrument retailers in New Zealand. Rockshop was estimated to have 22.1K branded searches compared to Music Works’ 9K, and held a 56% Share of Search versus Music Works’ 22.8%.
Follow Music Works vs Rockshop and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Music Works or Rockshop?
Compare the stores New Zealanders buy guitars, keyboards, drums and audio gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rockshop, Music Works. The figures are in the table below the chart.
View monthly share of search table
| Month | Rockshop | Music Works | Music Planet | KBB Music |
|---|---|---|---|---|
| Oct 2025 | 61.4% | 23.9% | 11.4% | 3.3% |
| Nov 2025 | 59.9% | 23.3% | 13.7% | 3.1% |
| Dec 2025 | 64.7% | 20.2% | 11.8% | 3.3% |
| Jan 2026 | 56.7% | 27% | 12.7% | 3.6% |
| Feb 2026 | 60.1% | 23.8% | 11.3% | 4.8% |
| Mar 2026 | 63% | 20.9% | 11.9% | 4.1% |
| Apr 2026 | 61% | 24.5% | 11.5% | 3% |
| May 2026 | 58.9% | 23.7% | 13.8% | 3.6% |
| Jun 2026 | 59.5% | 24.1% | 13.5% | 2.9% |
| Jul 2026 | 61.5% | 20.9% | 14.5% | 3% |
| Aug 2026 | 56% | 22.8% | 16.8% | 4.3% |
| Sep 2026 | — | — | — | — |
How has the Music Works and Rockshop comparison changed over the last 12 months?
3 findings
- Rockshop was ahead of Music Works in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand moved from 23.9% to 22.8%, and its estimated monthly branded searches moved from 10.3K to 9K.
- Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand moved from 61.4% to 56%, and its estimated monthly branded searches moved from 26.4K to 22.1K.
How did search popularity change for New Zealand musical instrument retailers in August 2026?
2 changes
In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%.
In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%.
How each brand is measured
Brandwave collects information about searches that people make online using Music Works’ and Rockshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Music Works
7 branded search terms
- music works
- music works guitars
- music works near me
- music works nz
- musicworks
- musicworks co nz
- musicworks nz
Rockshop
6 branded search terms
- rockshop
- rockshop co nz
- rockshop guitars
- rockshop near me
- rockshop nz
- rockshop online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.