POC vs Smith:Which is more popular?
In September 2026, POC had more branded searches than Smith among MTB helmet brands in New Zealand. POC had about 630 branded searches, while Smith had 50. POC made up 16.8% of all MTB helmet brand searches we track, and Smith accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, POC appeared in all three answers and Smith in one. POC was mentioned before Smith in every answer.
Who do people search for more?
POC, about 13 searches for every 1 for Smith
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Top MTB helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, POC appeared in all three answers. Smith was mentioned in one out of three: in one of the three ChatGPT answers. POC was listed before Smith in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st- POC2nd
Giro3rd
Bell4th
Smith5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
- Giro3 of 3Named in 3 of 3 ChatGPT answers
- Bell3 of 3Named in 3 of 3 ChatGPT answers
- POC3 of 3Named in 3 of 3 ChatGPT answers
- Smith1 of 3Named in 1 of 3 ChatGPT answers
See every answer about MTB helmet brands
3 answers
Asked ChatGPT
“Which MTB helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB helmet brands in New Zealand?”
Asked ChatGPT
“What's the best MTB helmet brand in New Zealand for trail safety?”
Searched Google, AI Overview
“mtb helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mountain bike helmet”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is POC or Smith more popular in search?
This chart shows how often people search Google for POC and Smith by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for POC, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Giro | Bell | POC | Smith |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 26.7% | 25.5% | 15.6% | 2.1% |
| Nov 2025 | 31.6% | 27.8% | 20.6% | 18.4% | 1.7% |
| Dec 2025 | 35.1% | 25.5% | 21.7% | 15.9% | 1.8% |
| Jan 2026 | 29.4% | 27.4% | 23.4% | 17.8% | 2% |
| Feb 2026 | 33% | 22% | 28.6% | 14% | 2.5% |
| Mar 2026 | 31.4% | 24.3% | 29.1% | 13.9% | 1.3% |
| Apr 2026 | 32.2% | 28.2% | 23.4% | 14.7% | 1.4% |
| May 2026 | 34.8% | 25.1% | 21.9% | 16.9% | 1.3% |
| Jun 2026 | 35.8% | 23.3% | 24.2% | 15.5% | 1.2% |
| Jul 2026 | 31.3% | 28% | 22.3% | 17% | 1.4% |
| Aug 2026 | 30.1% | 31.4% | 20.8% | 16.6% | 1.1% |
| Sep 2026 | 30.4% | 30.4% | 21.1% | 16.8% | 1.3% |
How has the POC and Smith comparison changed over the last 12 months?
3 findings
- POC was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand moved from 15.6% to 16.8%, and its estimated monthly branded searches moved from 510 to 630.
- Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand MTB helmet brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using POC’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among MTB helmet brands
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