Brandwave

Fox Racing vs Giro:Which is more popular?

In September 2026, Fox Racing and Giro were level in searches among MTB helmet brands in New Zealand, with an estimated 1.1K branded searches each, at 30.4% of the total each. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, both Fox Racing and Giro appeared in all three answers. Fox Racing was mentioned before Giro in two out of three answers.

Among MTB helmet brands in New Zealand in September 2026

Who do people search for more?

Fox Racing and Giro are searched for about as often as each other.

Fox Racing 1.1K searchesGiro 1.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Fox Racing in 3 of 3Giro in 3 of 3

Who does AI recommend more?

Fox Racing, named ahead of Giro in 2 of 3 answers

Fox Racing first in 2Giro first in 1

Follow Fox Racing vs Giro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Fox Racing and Giro showed up in all three answers. Fox Racing was listed before Giro in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. POC2nd
  3. Giro3rd
  4. Bell4th
  5. Smith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
  • Giro3 of 3Named in 3 of 3 ChatGPT answers
  • Bell3 of 3Named in 3 of 3 ChatGPT answers
  • POC3 of 3Named in 3 of 3 ChatGPT answers
  • Smith1 of 3Named in 1 of 3 ChatGPT answers

See every answer about MTB helmet brands

3 answers

  • Asked ChatGPT

    “Which MTB helmet brand should I buy in New Zealand?”

    1. 1Giro
    2. 2Fox Racing
    3. 3Bell
    4. 4POC

  • Asked ChatGPT

    “What are the best MTB helmet brands in New Zealand?”

    1. 1Fox Racing
    2. 2POC
    3. 3Giro
    4. 4Bell
    5. 5Smith

  • Asked ChatGPT

    “What's the best MTB helmet brand in New Zealand for trail safety?”

    1. 1POC
    2. 2Fox Racing
    3. 3Bell
    4. 4Giro

  • Searched Google, AI Overview

    “mtb helmets nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mountain bike helmet”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fox Racing or Giro more popular in search?

This chart shows how often people search Google for Fox Racing and Giro by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from searches in New Zealand.

Fox Racing and Giro among MTB helmet brands in New Zealand, by month

Share of searches by month for Fox Racing, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingGiroBellPOCSmith
Oct 202530.1%26.7%25.5%15.6%2.1%
Nov 202531.6%27.8%20.6%18.4%1.7%
Dec 202535.1%25.5%21.7%15.9%1.8%
Jan 202629.4%27.4%23.4%17.8%2%
Feb 202633%22%28.6%14%2.5%
Mar 202631.4%24.3%29.1%13.9%1.3%
Apr 202632.2%28.2%23.4%14.7%1.4%
May 202634.8%25.1%21.9%16.9%1.3%
Jun 202635.8%23.3%24.2%15.5%1.2%
Jul 202631.3%28%22.3%17%1.4%
Aug 202630.1%31.4%20.8%16.6%1.1%
Sep 202630.4%30.4%21.1%16.8%1.3%

How has the Fox Racing and Giro comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Giro took it in August 2026.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands in New Zealand moved from 30.1% to 30.4%, and its estimated monthly branded searches moved from 980 to 1.1K.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand moved from 26.7% to 30.4%, and its estimated monthly branded searches moved from 870 to 1.1K.

How did search popularity change for New Zealand MTB helmet brands in September 2026?

2 changes

  1. In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.

  2. In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fox Racing’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox Racing

2 branded search terms

  • fox helmet
  • fox mtb helmet

Giro

4 branded search terms

  • giro cycling helmet
  • giro helmet
  • giro mtb shoe
  • giro snow helmet

How the Brand Demand Index is measured

Other head-to-heads among MTB helmet brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free