Bell vs Giro:Which is more popular?
In September 2026, Giro had more branded searches than Bell among MTB helmet brands in New Zealand. Giro had about 1,140 branded searches, while Bell had 790. Giro made up 30.4% of all MTB helmet brand searches we track, and Bell accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, both Bell and Giro appeared in all three answers. Giro was mentioned before Bell in two out of three answers.
Who do people search for more?
Giro, about 44% more searches than Bell
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Giro, named ahead of Bell in 2 of 3 answers
Follow Bell vs Giro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top MTB helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Bell and Giro showed up in all three answers. Giro was listed before Bell in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
POC2nd- Giro3rd
Bell4th
Smith5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
- Giro3 of 3Named in 3 of 3 ChatGPT answers
- Bell3 of 3Named in 3 of 3 ChatGPT answers
- POC3 of 3Named in 3 of 3 ChatGPT answers
- Smith1 of 3Named in 1 of 3 ChatGPT answers
See every answer about MTB helmet brands
3 answers
Asked ChatGPT
“Which MTB helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB helmet brands in New Zealand?”
Asked ChatGPT
“What's the best MTB helmet brand in New Zealand for trail safety?”
Searched Google, AI Overview
“mtb helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mountain bike helmet”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bell or Giro more popular in search?
This chart shows how often people search Google for Bell and Giro by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Bell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Giro | Bell | POC | Smith |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 26.7% | 25.5% | 15.6% | 2.1% |
| Nov 2025 | 31.6% | 27.8% | 20.6% | 18.4% | 1.7% |
| Dec 2025 | 35.1% | 25.5% | 21.7% | 15.9% | 1.8% |
| Jan 2026 | 29.4% | 27.4% | 23.4% | 17.8% | 2% |
| Feb 2026 | 33% | 22% | 28.6% | 14% | 2.5% |
| Mar 2026 | 31.4% | 24.3% | 29.1% | 13.9% | 1.3% |
| Apr 2026 | 32.2% | 28.2% | 23.4% | 14.7% | 1.4% |
| May 2026 | 34.8% | 25.1% | 21.9% | 16.9% | 1.3% |
| Jun 2026 | 35.8% | 23.3% | 24.2% | 15.5% | 1.2% |
| Jul 2026 | 31.3% | 28% | 22.3% | 17% | 1.4% |
| Aug 2026 | 30.1% | 31.4% | 20.8% | 16.6% | 1.1% |
| Sep 2026 | 30.4% | 30.4% | 21.1% | 16.8% | 1.3% |
How has the Bell and Giro comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Bell took it in February 2026, Giro took it in April 2026, Bell took it in June 2026, Giro took it in July 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand moved from 25.5% to 21.1%, and its estimated monthly branded searches moved from 830 to 790.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand moved from 26.7% to 30.4%, and its estimated monthly branded searches moved from 870 to 1.1K.
How did search popularity change for New Zealand MTB helmet brands in September 2026?
1 change
In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bell’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among MTB helmet brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.