Brandwave

Bell vs POC:Which is more popular?

In September 2026, Bell had more branded searches than POC among MTB helmet brands in New Zealand. Bell had about 790 branded searches, while POC had 630. Bell made up 21.1% of all MTB helmet brand searches we track, and POC accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, both Bell and POC appeared in all three answers. POC was mentioned before Bell in two out of three answers.

Among MTB helmet brands in New Zealand in September 2026

Who do people search for more?

Bell, about 25% more searches than POC

Bell 790 searchesPOC 630 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bell in 3 of 3POC in 3 of 3

Who does AI recommend more?

POC, named ahead of Bell in 2 of 3 answers

POC first in 2Bell first in 1

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Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Bell and POC showed up in all three answers. POC was listed before Bell in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. POC2nd
  3. Giro3rd
  4. Bell4th
  5. Smith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
  • Giro3 of 3Named in 3 of 3 ChatGPT answers
  • Bell3 of 3Named in 3 of 3 ChatGPT answers
  • POC3 of 3Named in 3 of 3 ChatGPT answers
  • Smith1 of 3Named in 1 of 3 ChatGPT answers

See every answer about MTB helmet brands

3 answers

  • Asked ChatGPT

    “Which MTB helmet brand should I buy in New Zealand?”

    1. 1Giro
    2. 2Fox Racing
    3. 3Bell
    4. 4POC

  • Asked ChatGPT

    “What are the best MTB helmet brands in New Zealand?”

    1. 1Fox Racing
    2. 2POC
    3. 3Giro
    4. 4Bell
    5. 5Smith

  • Asked ChatGPT

    “What's the best MTB helmet brand in New Zealand for trail safety?”

    1. 1POC
    2. 2Fox Racing
    3. 3Bell
    4. 4Giro

  • Searched Google, AI Overview

    “mtb helmets nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mountain bike helmet”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bell or POC more popular in search?

This chart shows how often people search Google for Bell and POC by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from searches in New Zealand.

Bell and POC among MTB helmet brands in New Zealand, by month

Share of searches by month for Bell, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingGiroBellPOCSmith
Oct 202530.1%26.7%25.5%15.6%2.1%
Nov 202531.6%27.8%20.6%18.4%1.7%
Dec 202535.1%25.5%21.7%15.9%1.8%
Jan 202629.4%27.4%23.4%17.8%2%
Feb 202633%22%28.6%14%2.5%
Mar 202631.4%24.3%29.1%13.9%1.3%
Apr 202632.2%28.2%23.4%14.7%1.4%
May 202634.8%25.1%21.9%16.9%1.3%
Jun 202635.8%23.3%24.2%15.5%1.2%
Jul 202631.3%28%22.3%17%1.4%
Aug 202630.1%31.4%20.8%16.6%1.1%
Sep 202630.4%30.4%21.1%16.8%1.3%

How has the Bell and POC comparison changed over the last 12 months?

3 findings
  • Bell was ahead of POC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand moved from 25.5% to 21.1%, and its estimated monthly branded searches moved from 830 to 790.
  • Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand moved from 15.6% to 16.8%, and its estimated monthly branded searches moved from 510 to 630.

How did search popularity change for New Zealand MTB helmet brands in September 2026?

1 change

  1. Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bell’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell

2 branded search terms

  • bell cycling helmet
  • bell helmet

POC

2 branded search terms

  • poc cycling helmet
  • poc helmet

How the Brand Demand Index is measured

Other head-to-heads among MTB helmet brands

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