Brandwave

How popular isBell?

In September 2026, people searched for Bell by name about 790 times in New Zealand, about the same as the previous year. These searches made up 21.1% of all New Zealand MTB helmet brand searches, placing Bell third out of five brands. When we asked both ChatGPT and Google AI Overviews about MTB helmet brands, Bell appeared in all answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Bell is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Fox RacingShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. GiroShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. BellShare of searches 21.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. POCShare of searches 16.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. SmithShare of searches 1.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
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Top MTB helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bell appeared in all three answers. Bell is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. POC2nd
  3. Giro3rd
  4. Bell4th
  5. Smith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
  • Giro3 of 3Named in 3 of 3 ChatGPT answers
  • Bell3 of 3Named in 3 of 3 ChatGPT answers
  • POC3 of 3Named in 3 of 3 ChatGPT answers
  • Smith1 of 3Named in 1 of 3 ChatGPT answers

See every answer about MTB helmet brands

3 answers

  • Asked ChatGPT

    “Which MTB helmet brand should I buy in New Zealand?”

    1. 1Giro
    2. 2Fox Racing
    3. 3Bell
    4. 4POC

  • Asked ChatGPT

    “What are the best MTB helmet brands in New Zealand?”

    1. 1Fox Racing
    2. 2POC
    3. 3Giro
    4. 4Bell
    5. 5Smith

  • Asked ChatGPT

    “What's the best MTB helmet brand in New Zealand for trail safety?”

    1. 1POC
    2. 2Fox Racing
    3. 3Bell
    4. 4Giro

  • Searched Google, AI Overview

    “mtb helmets nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mountain bike helmet”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MTB helmet brands compete with Bell?

Bell against MTB helmet brands in New Zealand, by month

Share of searches by month for Fox Racing, Giro, Bell, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingGiroBellPOCSmith
Oct 202530.1%26.7%25.5%15.6%2.1%
Nov 202531.6%27.8%20.6%18.4%1.7%
Dec 202535.1%25.5%21.7%15.9%1.8%
Jan 202629.4%27.4%23.4%17.8%2%
Feb 202633%22%28.6%14%2.5%
Mar 202631.4%24.3%29.1%13.9%1.3%
Apr 202632.2%28.2%23.4%14.7%1.4%
May 202634.8%25.1%21.9%16.9%1.3%
Jun 202635.8%23.3%24.2%15.5%1.2%
Jul 202631.3%28%22.3%17%1.4%
Aug 202630.1%31.4%20.8%16.6%1.1%
Sep 202630.4%30.4%21.1%16.8%1.3%

  1. 1.Fox Racing

    30.4%

    Moved from 2nd to 1st. 1.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Giro

    30.4%

    Moved from 1st to 2nd. 1.1K estimated branded searches, -4.2% vs prior month. Share -1 points.

  3. 3.Bell

    21.1%

    Held 3rd. 790 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.POC

    16.8%

    Held 4th. 630 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Smith

    1.3%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.3 points.

Compare popularity between Bell and its closest rivals

Every comparison with Bell

8 comparisons

How has branded search demand for Bell changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bell in New Zealand held steady, from 830 to 790.
  • Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand decreased from 25.5% to 21.1%.
  • Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand peaked at 29.1% in March 2026 and was lowest at 20.6% in November 2025.

How did search popularity change for New Zealand MTB helmet brands in September 2026?

4 changes

  1. In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.

  2. In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.

  3. Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.

  4. Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Bell’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bell cycling helmet
  • bell helmet

Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bell compete?

Bell is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
MTB helmet brands3rd of 521.1%Shown above
Cycling helmet brands2nd of 726%Show ranking
Creator with pink hair and a pink jacket

Is Bell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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