Giro vs POC:Which is more popular?
In September 2026, Giro had more branded searches than POC among MTB helmet brands in New Zealand. Giro had about 1,140 branded searches, while POC had 630. Giro made up 30.4% of all MTB helmet brand searches we track, and POC accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about MTB helmet brands, both Giro and POC appeared in all three answers. POC was mentioned before Giro in two out of three answers.
Who do people search for more?
Giro, about 81% more searches than POC
Who does AI mention more?
Both are mentioned in every answer we collected.
Follow Giro vs POC and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top MTB helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Giro and POC showed up in all three answers. POC was listed before Giro in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
POC2nd- Giro3rd
Bell4th
Smith5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing3 of 3Named in 3 of 3 ChatGPT answers
- Giro3 of 3Named in 3 of 3 ChatGPT answers
- Bell3 of 3Named in 3 of 3 ChatGPT answers
- POC3 of 3Named in 3 of 3 ChatGPT answers
- Smith1 of 3Named in 1 of 3 ChatGPT answers
See every answer about MTB helmet brands
3 answers
Asked ChatGPT
“Which MTB helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB helmet brands in New Zealand?”
Asked ChatGPT
“What's the best MTB helmet brand in New Zealand for trail safety?”
Searched Google, AI Overview
“mtb helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mountain bike helmet”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Giro or POC more popular in search?
This chart shows how often people search Google for Giro and POC by name. Each line represents a brand's share of searches for all five MTB helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, POC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Giro | Bell | POC | Smith |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 26.7% | 25.5% | 15.6% | 2.1% |
| Nov 2025 | 31.6% | 27.8% | 20.6% | 18.4% | 1.7% |
| Dec 2025 | 35.1% | 25.5% | 21.7% | 15.9% | 1.8% |
| Jan 2026 | 29.4% | 27.4% | 23.4% | 17.8% | 2% |
| Feb 2026 | 33% | 22% | 28.6% | 14% | 2.5% |
| Mar 2026 | 31.4% | 24.3% | 29.1% | 13.9% | 1.3% |
| Apr 2026 | 32.2% | 28.2% | 23.4% | 14.7% | 1.4% |
| May 2026 | 34.8% | 25.1% | 21.9% | 16.9% | 1.3% |
| Jun 2026 | 35.8% | 23.3% | 24.2% | 15.5% | 1.2% |
| Jul 2026 | 31.3% | 28% | 22.3% | 17% | 1.4% |
| Aug 2026 | 30.1% | 31.4% | 20.8% | 16.6% | 1.1% |
| Sep 2026 | 30.4% | 30.4% | 21.1% | 16.8% | 1.3% |
How has the Giro and POC comparison changed over the last 12 months?
3 findings
- Giro was ahead of POC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand moved from 26.7% to 30.4%, and its estimated monthly branded searches moved from 870 to 1.1K.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand moved from 15.6% to 16.8%, and its estimated monthly branded searches moved from 510 to 630.
How did search popularity change for New Zealand MTB helmet brands in September 2026?
2 changes
In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.
Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Giro’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among MTB helmet brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.