Garmin Marine vs Simrad:Which is more popular?
In September 2026, Garmin Marine had more branded searches than Simrad among marine electronics brands in New Zealand. Garmin Marine had about 680 branded searches, while Simrad had 660. Garmin Marine made up 26.7% of all marine electronics brand searches we track, and Simrad accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about marine electronics brands, Garmin Marine and Simrad each appeared in three of the four answers. Garmin Marine was mentioned before Simrad in every answer.
Who do people search for more?
Garmin Marine and Simrad are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Garmin Marine, named ahead of Simrad in every answer
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Top marine electronics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Garmin Marine and Simrad were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Garmin Marine was listed before Simrad in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin Marine1st
Simrad2nd
Lowrance3rd
Raymarine4th
Furuno5th
Humminbird–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin Marine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Simrad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lowrance3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Furuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Raymarine2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humminbird0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marine electronics brands
4 answers
Asked ChatGPT
“Which marine electronics brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marine electronics brands in New Zealand?”
Asked ChatGPT
“What's the best marine electronics brand in New Zealand for a fishing boat?”
Searched Google, AI Overview
“fish finder nz”
Searched Google, AI Overview
“marine electronics nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Garmin Marine or Simrad more popular in search?
This chart shows how often people search Google for Garmin Marine and Simrad by name. Each line represents a brand's share of searches for all six marine electronics brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin Marine, Simrad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin Marine | Simrad | Lowrance | Raymarine | Furuno | Humminbird |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 21.9% | 26.4% | 18.4% | 3.5% | 5.2% |
| Nov 2025 | 27.4% | 19.5% | 27.9% | 15.4% | 4.1% | 5.7% |
| Dec 2025 | 25.8% | 19.1% | 31.4% | 16.3% | 3.1% | 4.3% |
| Jan 2026 | 24.9% | 22.2% | 29.6% | 13.6% | 5% | 4.8% |
| Feb 2026 | 27.7% | 24.1% | 25.1% | 13.8% | 3.9% | 5.5% |
| Mar 2026 | 26.3% | 24.5% | 26.3% | 14.6% | 3.6% | 4.7% |
| Apr 2026 | 25.3% | 25.3% | 22.6% | 18% | 5.5% | 3.2% |
| May 2026 | 26.6% | 24.3% | 24.7% | 16.5% | 3% | 4.9% |
| Jun 2026 | 24.2% | 25% | 25.4% | 16.9% | 4.8% | 3.6% |
| Jul 2026 | 29.1% | 25.5% | 22.2% | 13.8% | 5.5% | 4% |
| Aug 2026 | 28.8% | 26.4% | 22.7% | 13.6% | 3.4% | 5.1% |
| Sep 2026 | 26.7% | 25.9% | 22.7% | 14.5% | 5.9% | 4.3% |
How has the Garmin Marine and Simrad comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Simrad took it in June 2026, Garmin Marine took it in July 2026.
- Across the 12 months ending September 2026, Garmin Marine’s share of searches among marine electronics brands in New Zealand moved from 24.7% to 26.7%, and its estimated monthly branded searches moved from 710 to 680.
- Across the 12 months ending September 2026, Simrad’s share of searches among marine electronics brands in New Zealand moved from 21.9% to 25.9%, and its estimated monthly branded searches moved from 630 to 660.
How did search popularity change for New Zealand marine electronics brands in September 2026?
2 changes
In September 2026, Garmin Marine lost share of searches among marine electronics brands in New Zealand, from 28.8% to 26.7%.
In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Garmin Marine’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin Marine
6 branded search terms
- garmin chartplotter
- garmin echomap
- garmin fish finder
- garmin livescope
- garmin marine
- garmin marine sonar
Simrad
9 branded search terms
- simrad
- simrad autopilot
- simrad fish finder
- simrad marine
- simrad nsx
- simrad radar
- simrad sonar
- simrad sounder
- simrad transducer
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