Brandwave

How popular isGarmin Marine?

In September 2026, people searched for Garmin Marine by name about 680 times in New Zealand, about the same as the previous year. These searches made up 26.7% of all New Zealand marine electronics brand searches, placing Garmin Marine first out of six brands. When we asked both ChatGPT and Google AI Overviews about marine electronics brands, Garmin Marine appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Garmin Marine is the most searched of 6 competitors and the most recommended in AI answers.

  1. Garmin MarineShare of searches 26.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SimradShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. LowranceShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. RaymarineShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. FurunoShare of searches 5.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top marine electronics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Garmin Marine was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Garmin Marine is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin Marine1st
  2. Simrad2nd
  3. Lowrance3rd
  4. Raymarine4th
  5. Furuno5th
  6. Humminbird–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin Marine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simrad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lowrance3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Furuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raymarine2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humminbird0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marine electronics brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marine electronics brands compete with Garmin Marine?

Garmin Marine against marine electronics brands in New Zealand, by month

Share of searches by month for Garmin Marine, Simrad, Lowrance, Raymarine, Furuno, Humminbird. The figures are in the table below the chart.

View monthly share of searches table
MonthGarmin MarineSimradLowranceRaymarineFurunoHumminbird
Oct 202524.7%21.9%26.4%18.4%3.5%5.2%
Nov 202527.4%19.5%27.9%15.4%4.1%5.7%
Dec 202525.8%19.1%31.4%16.3%3.1%4.3%
Jan 202624.9%22.2%29.6%13.6%5%4.8%
Feb 202627.7%24.1%25.1%13.8%3.9%5.5%
Mar 202626.3%24.5%26.3%14.6%3.6%4.7%
Apr 202625.3%25.3%22.6%18%5.5%3.2%
May 202626.6%24.3%24.7%16.5%3%4.9%
Jun 202624.2%25%25.4%16.9%4.8%3.6%
Jul 202629.1%25.5%22.2%13.8%5.5%4%
Aug 202628.8%26.4%22.7%13.6%3.4%5.1%
Sep 202626.7%25.9%22.7%14.5%5.9%4.3%

  1. 1.Garmin Marine

    26.7%

    Held 1st. 680 estimated branded searches, -20% vs prior month. Share -2.1 points.

  2. 2.Simrad

    25.9%

    Held 2nd. 660 estimated branded searches, -15.4% vs prior month. Share -0.6 points.

  3. 3.Lowrance

    22.7%

    Held 3rd. 580 estimated branded searches, -13.4% vs prior month. Share 0 points.

  4. 4.Raymarine

    14.5%

    Held 4th. 370 estimated branded searches, -7.5% vs prior month. Share +1 points.

  5. 5.Furuno

    5.9%

    Moved from 6th to 5th. 150 estimated branded searches, +50% vs prior month. Share +2.5 points.

  6. 6.Humminbird

    4.3%

    Moved from 5th to 6th. 110 estimated branded searches, -26.7% vs prior month. Share -0.8 points.

Compare popularity between Garmin Marine and its closest rivals

Every comparison with Garmin Marine

5 comparisons

How has branded search demand for Garmin Marine changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin Marine in New Zealand held steady, from 710 to 680.
  • Across the 12 months ending September 2026, Garmin Marine’s share of searches among marine electronics brands in New Zealand increased from 24.7% to 26.7%.
  • Across the 12 months ending September 2026, Garmin Marine’s share of searches among marine electronics brands in New Zealand peaked at 29.1% in July 2026 and was lowest at 24.2% in June 2026.
  • Across the 12 months ending September 2026, Garmin Marine rose from 2nd to 1st among marine electronics brands in New Zealand.

How did search popularity change for New Zealand marine electronics brands in September 2026?

6 changes

  1. In September 2026, Furuno overtook Humminbird to rank 5th among marine electronics brands in New Zealand, with 5.9% of the searches.

  2. In September 2026, Raymarine gained share of searches among marine electronics brands in New Zealand, from 13.6% to 14.5%.

  3. In September 2026, Garmin Marine lost share of searches among marine electronics brands in New Zealand, from 28.8% to 26.7%.

  4. In September 2026, Humminbird lost share of searches among marine electronics brands in New Zealand, from 5.1% to 4.3%.

  5. In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%.

  6. Estimated monthly branded searches for Lowrance in New Zealand fell 23.7% over 12 measured months, from 760 to 580 in September 2026.

How are Garmin Marine’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Garmin Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • garmin chartplotter
  • garmin echomap
  • garmin fish finder
  • garmin livescope
  • garmin marine
  • garmin marine sonar

How the Brand Demand Index is measured

Who owns Garmin Marine?

Garmin Marine is owned by Garmin. Brandwave also tracks Garmin, Garmin Dash Cam and Tacx, owned by the same company, in New Zealand.

Do you work for Garmin Marine? To request corrections or removal please contact us via our support page and we will be happy to assist.

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