Brandwave

How popular isTacx?

In September 2026, people searched for Tacx by name about 50 times in New Zealand, a 54.5% decrease from the previous year. These searches made up 5% of all New Zealand indoor cycling trainer brand searches, placing Tacx third out of four brands. When we asked both ChatGPT and Google AI Overviews about indoor cycling trainer brands, Tacx appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Tacx is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. WahooShare of searches 83%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SarisShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. TacxShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. EliteShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Tacx website (opens in a new tab)

Follow Tacx and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top indoor cycling trainer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tacx appeared in all five answers. Tacx is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahoo1st
  2. Tacx2nd
  3. Elite3rd
  4. Saris4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tacx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saris2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about indoor cycling trainer brands

5 answers

  • Asked ChatGPT

    “Which indoor cycling trainer brand should I buy in New Zealand?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite

  • Asked ChatGPT

    “What are the best indoor cycling trainer brands in New Zealand?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
    4. 4Saris

  • Asked ChatGPT

    “What's the best indoor cycling trainer brand in New Zealand for home training?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite

  • Searched Google, AI Overview

    “indoor cycling trainer”

    1. 1Wahoo
    2. 2Tacx
    3. 3Saris

  • Searched Google, AI Overview

    “smart bike trainer nz”

    1. 1Tacx
    2. 2Wahoo
    3. 3Elite

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which indoor cycling trainer brands compete with Tacx?

Tacx against indoor cycling trainer brands in New Zealand, by month

Share of searches by month for Wahoo, Saris, Tacx, Elite. The figures are in the table below the chart.

View monthly share of searches table
MonthWahooSarisTacxElite
Oct 202579.1%10.9%8.5%1.6%
Nov 202582.7%8.7%6.7%1.9%
Dec 202581.4%6.9%8.8%2.9%
Jan 202683.2%5.9%9.2%1.7%
Feb 202687.1%5.4%5.4%2.2%
Mar 202679.4%8.8%8.8%2.9%
Apr 202680.6%6.8%10.7%1.9%
May 202679.4%8.8%8.8%2.9%
Jun 202684.3%6.1%6.1%3.5%
Jul 202685.7%4.2%7.6%2.5%
Aug 202681.6%7.2%8.8%2.4%
Sep 202683%9%5%3%

  1. 1.Wahoo

    83%

    Held 1st. 830 estimated branded searches, -18.6% vs prior month. Share +1.4 points.

  2. 2.Saris

    9%

    Moved from 3rd to 2nd. 90 estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Tacx

    5%

    Moved from 2nd to 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -3.8 points.

  4. 4.Elite

    3%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Tacx and its closest rivals

Every comparison with Tacx

2 comparisons

How has branded search demand for Tacx changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tacx in New Zealand fell from 110 to 50.
  • Across the 12 months ending September 2026, Tacx’s share of searches among indoor cycling trainer brands in New Zealand decreased from 8.5% to 5%.
  • Across the 12 months ending September 2026, Tacx’s share of searches among indoor cycling trainer brands in New Zealand peaked at 10.7% in April 2026 and was lowest at 5% in September 2026.

How did search popularity change for New Zealand indoor cycling trainer brands in September 2026?

4 changes

  1. In September 2026, Saris overtook Tacx to rank 2nd among indoor cycling trainer brands in New Zealand, with 9% of the searches.

  2. In September 2026, Wahoo gained share of searches among indoor cycling trainer brands in New Zealand, from 81.6% to 83%.

  3. In September 2026, Elite gained share of searches among indoor cycling trainer brands in New Zealand, from 2.4% to 3%.

  4. In September 2026, Tacx lost share of searches among indoor cycling trainer brands in New Zealand, from 8.8% to 5%.

How are Tacx’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tacx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tacx

How the Brand Demand Index is measured

Who owns Tacx?

Tacx is owned by Garmin. Brandwave also tracks Garmin, Garmin Dash Cam and Garmin Marine, owned by the same company, in New Zealand.

Do you work for Tacx? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Tacx your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free