Tacx vs Wahoo:Which is more popular?
In September 2026, Wahoo had more branded searches than Tacx among indoor cycling trainer brands in New Zealand. Wahoo had about 830 branded searches, while Tacx had 50. Wahoo made up 83% of all indoor cycling trainer brand searches we track, and Tacx accounted for 5%. When we asked ChatGPT and Google AI Overviews about indoor cycling trainer brands, both Tacx and Wahoo appeared in all five answers. Wahoo was mentioned before Tacx in four out of five answers.
Who do people search for more?
Wahoo, about 17 searches for every 1 for Tacx
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Wahoo, named ahead of Tacx in 4 of 5 answers
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Top indoor cycling trainer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Tacx and Wahoo showed up in all five answers. Wahoo was listed before Tacx in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about indoor cycling trainer brands
5 answers
Asked ChatGPT
“Which indoor cycling trainer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best indoor cycling trainer brands in New Zealand?”
Asked ChatGPT
“What's the best indoor cycling trainer brand in New Zealand for home training?”
Searched Google, AI Overview
“indoor cycling trainer”
Searched Google, AI Overview
“smart bike trainer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tacx or Wahoo more popular in search?
This chart shows how often people search Google for Tacx and Wahoo by name. Each line represents a brand's share of searches for all four indoor cycling trainer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wahoo, Tacx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wahoo | Saris | Tacx | Elite |
|---|---|---|---|---|
| Oct 2025 | 79.1% | 10.9% | 8.5% | 1.6% |
| Nov 2025 | 82.7% | 8.7% | 6.7% | 1.9% |
| Dec 2025 | 81.4% | 6.9% | 8.8% | 2.9% |
| Jan 2026 | 83.2% | 5.9% | 9.2% | 1.7% |
| Feb 2026 | 87.1% | 5.4% | 5.4% | 2.2% |
| Mar 2026 | 79.4% | 8.8% | 8.8% | 2.9% |
| Apr 2026 | 80.6% | 6.8% | 10.7% | 1.9% |
| May 2026 | 79.4% | 8.8% | 8.8% | 2.9% |
| Jun 2026 | 84.3% | 6.1% | 6.1% | 3.5% |
| Jul 2026 | 85.7% | 4.2% | 7.6% | 2.5% |
| Aug 2026 | 81.6% | 7.2% | 8.8% | 2.4% |
| Sep 2026 | 83% | 9% | 5% | 3% |
How has the Tacx and Wahoo comparison changed over the last 12 months?
3 findings
- Wahoo was ahead of Tacx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tacx’s share of searches among indoor cycling trainer brands in New Zealand moved from 8.5% to 5%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Wahoo’s share of searches among indoor cycling trainer brands in New Zealand moved from 79.1% to 83%, and its estimated monthly branded searches moved from 1K to 830.
How did search popularity change for New Zealand indoor cycling trainer brands in September 2026?
3 changes

In September 2026, Saris overtook Tacx to rank 2nd among indoor cycling trainer brands in New Zealand, with 9% of the searches.

In September 2026, Wahoo gained share of searches among indoor cycling trainer brands in New Zealand, from 81.6% to 83%.

In September 2026, Tacx lost share of searches among indoor cycling trainer brands in New Zealand, from 8.8% to 5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tacx’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among indoor cycling trainer brands

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