Saris vs Tacx:Which is more popular?
In September 2026, Saris had more branded searches than Tacx among indoor cycling trainer brands in New Zealand. Saris had about 90 branded searches, while Tacx had 50. Saris made up 9% of all indoor cycling trainer brand searches we track, and Tacx accounted for 5%. When we asked ChatGPT and Google AI Overviews about indoor cycling trainer brands, Tacx appeared in all five answers and Saris in two. Tacx was mentioned before Saris in every answer.
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Top indoor cycling trainer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tacx appeared in all five answers. Saris was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tacx was listed before Saris in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about indoor cycling trainer brands
5 answers
Asked ChatGPT
“Which indoor cycling trainer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best indoor cycling trainer brands in New Zealand?”
Asked ChatGPT
“What's the best indoor cycling trainer brand in New Zealand for home training?”
Searched Google, AI Overview
“indoor cycling trainer”
Searched Google, AI Overview
“smart bike trainer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Saris or Tacx more popular in search?
This chart shows how often people search Google for Saris and Tacx by name. Each line represents a brand's share of searches for all four indoor cycling trainer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Saris, Tacx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wahoo | Saris | Tacx | Elite |
|---|---|---|---|---|
| Oct 2025 | 79.1% | 10.9% | 8.5% | 1.6% |
| Nov 2025 | 82.7% | 8.7% | 6.7% | 1.9% |
| Dec 2025 | 81.4% | 6.9% | 8.8% | 2.9% |
| Jan 2026 | 83.2% | 5.9% | 9.2% | 1.7% |
| Feb 2026 | 87.1% | 5.4% | 5.4% | 2.2% |
| Mar 2026 | 79.4% | 8.8% | 8.8% | 2.9% |
| Apr 2026 | 80.6% | 6.8% | 10.7% | 1.9% |
| May 2026 | 79.4% | 8.8% | 8.8% | 2.9% |
| Jun 2026 | 84.3% | 6.1% | 6.1% | 3.5% |
| Jul 2026 | 85.7% | 4.2% | 7.6% | 2.5% |
| Aug 2026 | 81.6% | 7.2% | 8.8% | 2.4% |
| Sep 2026 | 83% | 9% | 5% | 3% |
How has the Saris and Tacx comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tacx took it in December 2025, Saris took it in September 2026.
- Across the 12 months ending September 2026, Saris’ share of searches among indoor cycling trainer brands in New Zealand moved from 10.9% to 9%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Tacx’s share of searches among indoor cycling trainer brands in New Zealand moved from 8.5% to 5%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand indoor cycling trainer brands in September 2026?
2 changes
In September 2026, Saris overtook Tacx to rank 2nd among indoor cycling trainer brands in New Zealand, with 9% of the searches.
In September 2026, Tacx lost share of searches among indoor cycling trainer brands in New Zealand, from 8.8% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Saris’ and Tacx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among indoor cycling trainer brands
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