Brandwave

Tacx vs Wahoo:Which is more popular?

In September 2026, Wahoo had more branded searches than Tacx among indoor cycling trainer brands in New Zealand. Wahoo had about 830 branded searches, while Tacx had 50. Wahoo made up 83% of all indoor cycling trainer brand searches we track, and Tacx accounted for 5%. When we asked ChatGPT and Google AI Overviews about indoor cycling trainer brands, both Tacx and Wahoo appeared in all five answers. Wahoo was mentioned before Tacx in four out of five answers.

Among indoor cycling trainer brands in New Zealand in September 2026

Who do people search for more?

Wahoo, about 17 searches for every 1 for Tacx

Wahoo 830 searchesTacx 50 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Tacx in 5 of 5Wahoo in 5 of 5

Who does AI recommend more?

Wahoo, named ahead of Tacx in 4 of 5 answers

Wahoo first in 4Tacx first in 1

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Top indoor cycling trainer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Tacx and Wahoo showed up in all five answers. Wahoo was listed before Tacx in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahoo1st
  2. Tacx2nd
  3. Elite3rd
  4. Saris4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tacx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saris2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about indoor cycling trainer brands

5 answers
  • Asked ChatGPT

    “Which indoor cycling trainer brand should I buy in New Zealand?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
  • Asked ChatGPT

    “What are the best indoor cycling trainer brands in New Zealand?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
    4. 4Saris
  • Asked ChatGPT

    “What's the best indoor cycling trainer brand in New Zealand for home training?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
  • Searched Google, AI Overview

    “indoor cycling trainer”

    1. 1Wahoo
    2. 2Tacx
    3. 3Saris
  • Searched Google, AI Overview

    “smart bike trainer nz”

    1. 1Tacx
    2. 2Wahoo
    3. 3Elite

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tacx or Wahoo more popular in search?

This chart shows how often people search Google for Tacx and Wahoo by name. Each line represents a brand's share of searches for all four indoor cycling trainer brands we track, month by month, from searches in New Zealand.

Tacx and Wahoo among indoor cycling trainer brands in New Zealand, by month

Share of searches by month for Wahoo, Tacx. The figures are in the table below the chart.

View monthly share of searches table
MonthWahooSarisTacxElite
Oct 202579.1%10.9%8.5%1.6%
Nov 202582.7%8.7%6.7%1.9%
Dec 202581.4%6.9%8.8%2.9%
Jan 202683.2%5.9%9.2%1.7%
Feb 202687.1%5.4%5.4%2.2%
Mar 202679.4%8.8%8.8%2.9%
Apr 202680.6%6.8%10.7%1.9%
May 202679.4%8.8%8.8%2.9%
Jun 202684.3%6.1%6.1%3.5%
Jul 202685.7%4.2%7.6%2.5%
Aug 202681.6%7.2%8.8%2.4%
Sep 202683%9%5%3%

How has the Tacx and Wahoo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand indoor cycling trainer brands in September 2026?

3 changes
  1. In September 2026, Saris overtook Tacx to rank 2nd among indoor cycling trainer brands in New Zealand, with 9% of the searches.

  2. In September 2026, Wahoo gained share of searches among indoor cycling trainer brands in New Zealand, from 81.6% to 83%.

  3. In September 2026, Tacx lost share of searches among indoor cycling trainer brands in New Zealand, from 8.8% to 5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tacx’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tacx

1 branded search term

  • tacx

Wahoo

2 branded search terms

  • wahoo
  • wahoo bike computer

How the Brand Demand Index is measured

Other head-to-heads among indoor cycling trainer brands

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