Brandwave

How popular isRaymarine?

In September 2026, people searched for Raymarine by name about 370 times in New Zealand, a 30.2% decrease from the previous year. These searches made up 14.5% of all New Zealand marine electronics brand searches, placing Raymarine fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about marine electronics brands, Raymarine appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Raymarine is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Garmin MarineShare of searches 26.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SimradShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. LowranceShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. RaymarineShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. FurunoShare of searches 5.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top marine electronics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Raymarine was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Raymarine is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin Marine1st
  2. Simrad2nd
  3. Lowrance3rd
  4. Raymarine4th
  5. Furuno5th
  6. Humminbird–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin Marine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simrad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lowrance3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Furuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raymarine2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humminbird0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marine electronics brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marine electronics brands compete with Raymarine?

Raymarine against marine electronics brands in New Zealand, by month

Share of searches by month for Garmin Marine, Simrad, Lowrance, Raymarine, Furuno, Humminbird. The figures are in the table below the chart.

View monthly share of searches table
MonthGarmin MarineSimradLowranceRaymarineFurunoHumminbird
Oct 202524.7%21.9%26.4%18.4%3.5%5.2%
Nov 202527.4%19.5%27.9%15.4%4.1%5.7%
Dec 202525.8%19.1%31.4%16.3%3.1%4.3%
Jan 202624.9%22.2%29.6%13.6%5%4.8%
Feb 202627.7%24.1%25.1%13.8%3.9%5.5%
Mar 202626.3%24.5%26.3%14.6%3.6%4.7%
Apr 202625.3%25.3%22.6%18%5.5%3.2%
May 202626.6%24.3%24.7%16.5%3%4.9%
Jun 202624.2%25%25.4%16.9%4.8%3.6%
Jul 202629.1%25.5%22.2%13.8%5.5%4%
Aug 202628.8%26.4%22.7%13.6%3.4%5.1%
Sep 202626.7%25.9%22.7%14.5%5.9%4.3%

  1. 1.Garmin Marine

    26.7%

    Held 1st. 680 estimated branded searches, -20% vs prior month. Share -2.1 points.

  2. 2.Simrad

    25.9%

    Held 2nd. 660 estimated branded searches, -15.4% vs prior month. Share -0.6 points.

  3. 3.Lowrance

    22.7%

    Held 3rd. 580 estimated branded searches, -13.4% vs prior month. Share 0 points.

  4. 4.Raymarine

    14.5%

    Held 4th. 370 estimated branded searches, -7.5% vs prior month. Share +1 points.

  5. 5.Furuno

    5.9%

    Moved from 6th to 5th. 150 estimated branded searches, +50% vs prior month. Share +2.5 points.

  6. 6.Humminbird

    4.3%

    Moved from 5th to 6th. 110 estimated branded searches, -26.7% vs prior month. Share -0.8 points.

Compare popularity between Raymarine and its closest rivals

Every comparison with Raymarine

5 comparisons

How has branded search demand for Raymarine changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Raymarine in New Zealand fell from 530 to 370.
  • Across the 12 months ending September 2026, Raymarine’s share of searches among marine electronics brands in New Zealand decreased from 18.4% to 14.5%.
  • Across the 12 months ending September 2026, Raymarine’s share of searches among marine electronics brands in New Zealand peaked at 18.4% in October 2025 and was lowest at 13.6% in August 2026.

How did search popularity change for New Zealand marine electronics brands in September 2026?

6 changes

  1. In September 2026, Furuno overtook Humminbird to rank 5th among marine electronics brands in New Zealand, with 5.9% of the searches.

  2. In September 2026, Raymarine gained share of searches among marine electronics brands in New Zealand, from 13.6% to 14.5%.

  3. In September 2026, Garmin Marine lost share of searches among marine electronics brands in New Zealand, from 28.8% to 26.7%.

  4. In September 2026, Humminbird lost share of searches among marine electronics brands in New Zealand, from 5.1% to 4.3%.

  5. In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%.

  6. Estimated monthly branded searches for Lowrance in New Zealand fell 23.7% over 12 measured months, from 760 to 580 in September 2026.

How are Raymarine’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Raymarine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gps plotter raymarine
  • raymarine
  • raymarine axiom
  • raymarine dragonfly
  • raymarine dragonfly 7
  • raymarine fish finder
  • raymarine radar
  • raymarine radpilot
  • raymarine sonar

Do you work for Raymarine? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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