How popular isFuruno?
In September 2026, people searched for Furuno by name about 150 times in New Zealand, a 50% increase from the previous year. These searches made up 5.9% of all New Zealand marine electronics brand searches, placing Furuno fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about marine electronics brands, Furuno appeared in three of the four answers and was the fifth most recommended of the six.
Furuno is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.
Garmin MarineShare of searches 26.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
SimradShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
LowranceShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
RaymarineShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
FurunoShare of searches 5.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
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Top marine electronics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Furuno was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Furuno is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin Marine1st
- Simrad2nd
- Lowrance3rd
- Raymarine4th
- Furuno5th
Humminbird–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin Marine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Simrad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lowrance3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Furuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Raymarine2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humminbird0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marine electronics brands
4 answers
Asked ChatGPT
“Which marine electronics brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marine electronics brands in New Zealand?”
Asked ChatGPT
“What's the best marine electronics brand in New Zealand for a fishing boat?”
Searched Google, AI Overview
“fish finder nz”
Searched Google, AI Overview
“marine electronics nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which marine electronics brands compete with Furuno?
Share of searches by month for Garmin Marine, Simrad, Lowrance, Raymarine, Furuno, Humminbird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin Marine | Simrad | Lowrance | Raymarine | Furuno | Humminbird |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 21.9% | 26.4% | 18.4% | 3.5% | 5.2% |
| Nov 2025 | 27.4% | 19.5% | 27.9% | 15.4% | 4.1% | 5.7% |
| Dec 2025 | 25.8% | 19.1% | 31.4% | 16.3% | 3.1% | 4.3% |
| Jan 2026 | 24.9% | 22.2% | 29.6% | 13.6% | 5% | 4.8% |
| Feb 2026 | 27.7% | 24.1% | 25.1% | 13.8% | 3.9% | 5.5% |
| Mar 2026 | 26.3% | 24.5% | 26.3% | 14.6% | 3.6% | 4.7% |
| Apr 2026 | 25.3% | 25.3% | 22.6% | 18% | 5.5% | 3.2% |
| May 2026 | 26.6% | 24.3% | 24.7% | 16.5% | 3% | 4.9% |
| Jun 2026 | 24.2% | 25% | 25.4% | 16.9% | 4.8% | 3.6% |
| Jul 2026 | 29.1% | 25.5% | 22.2% | 13.8% | 5.5% | 4% |
| Aug 2026 | 28.8% | 26.4% | 22.7% | 13.6% | 3.4% | 5.1% |
| Sep 2026 | 26.7% | 25.9% | 22.7% | 14.5% | 5.9% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.7% | 680 | -20% | -2.1 points | |
| 2, held 2nd | 25.9% | 660 | -15.4% | -0.6 points | |
| 3, held 3rd | 22.7% | 580 | -13.4% | 0 points | |
| 4, held 4th | 14.5% | 370 | -7.5% | +1 points | |
| 5, moved from 6th to 5th | 5.9% | 150 | +50% | +2.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.3% | 110 | -26.7% | -0.8 pointsmoved from 5th to 6th |
26.7%
Held 1st. 680 estimated branded searches, -20% vs prior month. Share -2.1 points.
2.
Simrad25.9%
Held 2nd. 660 estimated branded searches, -15.4% vs prior month. Share -0.6 points.
3.
Lowrance22.7%
Held 3rd. 580 estimated branded searches, -13.4% vs prior month. Share 0 points.
14.5%
Held 4th. 370 estimated branded searches, -7.5% vs prior month. Share +1 points.
5.
Furuno5.9%
Moved from 6th to 5th. 150 estimated branded searches, +50% vs prior month. Share +2.5 points.
4.3%
Moved from 5th to 6th. 110 estimated branded searches, -26.7% vs prior month. Share -0.8 points.
Compare popularity between Furuno and its closest rivals
Every comparison with Furuno
6 comparisons
How has branded search demand for Furuno changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Furuno in New Zealand rose from 100 to 150.
- Across the 12 months ending September 2026, Furuno’s share of searches among marine electronics brands in New Zealand increased from 3.5% to 5.9%.
- Across the 12 months ending September 2026, Furuno’s share of searches among marine electronics brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 3% in May 2026.
- Across the 12 months ending September 2026, Furuno rose from 6th to 5th among marine electronics brands in New Zealand.
How did search popularity change for New Zealand marine electronics brands in September 2026?
6 changes
In September 2026, Furuno overtook Humminbird to rank 5th among marine electronics brands in New Zealand, with 5.9% of the searches.
In September 2026, Raymarine gained share of searches among marine electronics brands in New Zealand, from 13.6% to 14.5%.
In September 2026, Garmin Marine lost share of searches among marine electronics brands in New Zealand, from 28.8% to 26.7%.
In September 2026, Humminbird lost share of searches among marine electronics brands in New Zealand, from 5.1% to 4.3%.
In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%.
Estimated monthly branded searches for Lowrance in New Zealand fell 23.7% over 12 measured months, from 760 to 580 in September 2026.
How are Furuno’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Furuno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- furuno depth finder
- furuno depth sounder
- furuno fish finder
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Where does Furuno compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Depth finder brands | 4th of 5 | 0.87% | Show ranking |
| Marine electronics brands | 5th of 6 | 5.9% | Shown above |
Is Furuno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.