Furuno vs Simrad:Which is more popular?
In September 2026, Simrad had more branded searches than Furuno among marine electronics brands in New Zealand. Simrad had about 660 branded searches, while Furuno had 150. Simrad made up 25.9% of all marine electronics brand searches we track, and Furuno accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about marine electronics brands, Furuno and Simrad each appeared in three of the four answers. Simrad was mentioned before Furuno in every answer.
Who do people search for more?
Simrad, about 4 searches for every 1 for Furuno
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Simrad, named ahead of Furuno in every answer
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Top marine electronics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Furuno and Simrad were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Simrad was listed before Furuno in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garmin Marine1st- Simrad2nd
Lowrance3rd
Raymarine4th
Furuno5th
Humminbird–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin Marine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Simrad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lowrance3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Furuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Raymarine2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humminbird0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marine electronics brands
4 answers
Asked ChatGPT
“Which marine electronics brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marine electronics brands in New Zealand?”
Asked ChatGPT
“What's the best marine electronics brand in New Zealand for a fishing boat?”
Searched Google, AI Overview
“fish finder nz”
Searched Google, AI Overview
“marine electronics nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Furuno or Simrad more popular in search?
This chart shows how often people search Google for Furuno and Simrad by name. Each line represents a brand's share of searches for all six marine electronics brands we track, month by month, from searches in New Zealand.
Share of searches by month for Simrad, Furuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin Marine | Simrad | Lowrance | Raymarine | Furuno | Humminbird |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 21.9% | 26.4% | 18.4% | 3.5% | 5.2% |
| Nov 2025 | 27.4% | 19.5% | 27.9% | 15.4% | 4.1% | 5.7% |
| Dec 2025 | 25.8% | 19.1% | 31.4% | 16.3% | 3.1% | 4.3% |
| Jan 2026 | 24.9% | 22.2% | 29.6% | 13.6% | 5% | 4.8% |
| Feb 2026 | 27.7% | 24.1% | 25.1% | 13.8% | 3.9% | 5.5% |
| Mar 2026 | 26.3% | 24.5% | 26.3% | 14.6% | 3.6% | 4.7% |
| Apr 2026 | 25.3% | 25.3% | 22.6% | 18% | 5.5% | 3.2% |
| May 2026 | 26.6% | 24.3% | 24.7% | 16.5% | 3% | 4.9% |
| Jun 2026 | 24.2% | 25% | 25.4% | 16.9% | 4.8% | 3.6% |
| Jul 2026 | 29.1% | 25.5% | 22.2% | 13.8% | 5.5% | 4% |
| Aug 2026 | 28.8% | 26.4% | 22.7% | 13.6% | 3.4% | 5.1% |
| Sep 2026 | 26.7% | 25.9% | 22.7% | 14.5% | 5.9% | 4.3% |
How has the Furuno and Simrad comparison changed over the last 12 months?
3 findings
- Simrad was ahead of Furuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Furuno’s share of searches among marine electronics brands in New Zealand moved from 3.5% to 5.9%, and its estimated monthly branded searches moved from 100 to 150.
- Across the 12 months ending September 2026, Simrad’s share of searches among marine electronics brands in New Zealand moved from 21.9% to 25.9%, and its estimated monthly branded searches moved from 630 to 660.
How did search popularity change for New Zealand marine electronics brands in September 2026?
2 changes
In September 2026, Furuno overtook Humminbird to rank 5th among marine electronics brands in New Zealand, with 5.9% of the searches.
In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Furuno’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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