Brandwave

Garmin Marine vs Lowrance:Which is more popular?

In September 2026, Garmin Marine had more branded searches than Lowrance among marine electronics brands in New Zealand. Garmin Marine had about 680 branded searches, while Lowrance had 580. Garmin Marine made up 26.7% of all marine electronics brand searches we track, and Lowrance accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about marine electronics brands, Garmin Marine and Lowrance each appeared in three of the four answers. Garmin Marine was mentioned before Lowrance in every answer.

Among marine electronics brands in New Zealand in September 2026

Who do people search for more?

Garmin Marine, about 17% more searches than Lowrance

Garmin Marine 680 searchesLowrance 580 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Garmin Marine in 3 of 4Lowrance in 3 of 4

Who does AI recommend more?

Garmin Marine, named ahead of Lowrance in every answer

Garmin Marine first in 3Lowrance never first

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Top marine electronics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Garmin Marine was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lowrance was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Garmin Marine was listed before Lowrance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin Marine1st
  2. Simrad2nd
  3. Lowrance3rd
  4. Raymarine4th
  5. Furuno5th
  6. Humminbird–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin Marine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simrad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lowrance3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Furuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raymarine2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humminbird0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marine electronics brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garmin Marine or Lowrance more popular in search?

This chart shows how often people search Google for Garmin Marine and Lowrance by name. Each line represents a brand's share of searches for all six marine electronics brands we track, month by month, from searches in New Zealand.

Garmin Marine and Lowrance among marine electronics brands in New Zealand, by month

Share of searches by month for Garmin Marine, Lowrance. The figures are in the table below the chart.

View monthly share of searches table
MonthGarmin MarineSimradLowranceRaymarineFurunoHumminbird
Oct 202524.7%21.9%26.4%18.4%3.5%5.2%
Nov 202527.4%19.5%27.9%15.4%4.1%5.7%
Dec 202525.8%19.1%31.4%16.3%3.1%4.3%
Jan 202624.9%22.2%29.6%13.6%5%4.8%
Feb 202627.7%24.1%25.1%13.8%3.9%5.5%
Mar 202626.3%24.5%26.3%14.6%3.6%4.7%
Apr 202625.3%25.3%22.6%18%5.5%3.2%
May 202626.6%24.3%24.7%16.5%3%4.9%
Jun 202624.2%25%25.4%16.9%4.8%3.6%
Jul 202629.1%25.5%22.2%13.8%5.5%4%
Aug 202628.8%26.4%22.7%13.6%3.4%5.1%
Sep 202626.7%25.9%22.7%14.5%5.9%4.3%

How has the Garmin Marine and Lowrance comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Garmin Marine took it in February 2026, Lowrance took it in June 2026, Garmin Marine took it in July 2026.
  • Across the 12 months ending September 2026, Garmin Marine’s share of searches among marine electronics brands in New Zealand moved from 24.7% to 26.7%, and its estimated monthly branded searches moved from 710 to 680.
  • Across the 12 months ending September 2026, Lowrance’s share of searches among marine electronics brands in New Zealand moved from 26.4% to 22.7%, and its estimated monthly branded searches moved from 760 to 580.

How did search popularity change for New Zealand marine electronics brands in September 2026?

2 changes

  1. In September 2026, Garmin Marine lost share of searches among marine electronics brands in New Zealand, from 28.8% to 26.7%.

  2. Estimated monthly branded searches for Lowrance in New Zealand fell 23.7% over 12 measured months, from 760 to 580 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Garmin Marine’s and Lowrance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin Marine

6 branded search terms

  • garmin chartplotter
  • garmin echomap
  • garmin fish finder
  • garmin livescope
  • garmin marine
  • garmin marine sonar

Lowrance

8 branded search terms

  • fischfinder lowrance
  • hds lowrance 9
  • lowrance
  • lowrance chartplotter
  • lowrance hook
  • lowrance marine
  • lowrance sonar
  • lowrance transducer

How the Brand Demand Index is measured

Other head-to-heads among marine electronics brands

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