Brandwave

Loyalty programmes in New Zealand:Which brands are most popular in search?

In August 2026, Airpoints was the most searched among loyalty programmes in New Zealand, with an estimated 27K branded searches and 43% estimated Share of Search within this set.

Share of Search, August 2026
  1. Airpoints43%
  2. Everyday Rewards35.8%
  3. New World Clubcard21%
  4. AA Smartfuel0.19%

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Share of SearchLeaderboard

Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among loyalty programmes in New Zealand, by month

Share of Search by month for Airpoints, Everyday Rewards, New World Clubcard. The figures are in the table below the chart.

View monthly share of search table
MonthAirpointsEveryday RewardsNew World ClubcardAA Smartfuel
Oct 202550.9%34%14.9%0.24%
Nov 202554.7%31.4%13.7%0.16%
Dec 202545.5%33.2%21.1%0.19%
Jan 202646.2%37.8%15.7%0.19%
Feb 202647.7%32.4%19.7%0.22%
Mar 202647.7%37.2%14.8%0.28%
Apr 202647.5%34.5%17.9%0.15%
May 202636.1%31.6%32.1%0.15%
Jun 202628.8%22.9%48.2%0.12%
Jul 202640.8%31%28.1%0.11%
Aug 202643%35.8%21%0.19%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Airpoints

    43%

    held 1st · 27K estimated branded searches · -8.5% vs prior month · +2.1 points

  2. 2.Everyday Rewards

    35.8%

    held 2nd · 22.5K estimated branded searches · +0.67% vs prior month · +4.9 points

  3. 3.New World Clubcard

    21%

    held 3rd · 13.2K estimated branded searches · -34.8% vs prior month · -7 points

  4. 4.AA Smartfuel

    0.19%

    held 4th · 120 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among loyalty programmes in New Zealand?

In August 2026, Airpoints was the most searched among loyalty programmes in New Zealand, with an estimated 27K branded searches and 43% estimated Share of Search within this set. Everyday Rewards is in 2nd place, 7.1 percentage points behind at 35.8% Share of Search.

New Zealand loyalty programmes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Airpoints50.9% → 43%54.7%Nov 202528.8%Jun 20261st
Everyday Rewards34% → 35.8%37.8%Jan 202622.9%Jun 20262nd
New World Clubcard14.9% → 21%48.2%Jun 202613.7%Nov 20253rd
AA Smartfuel0.24% → 0.19%0.28%Mar 20260.11%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand decreased from 50.9% to 43%.
  • Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand increased from 34% to 35.8%.
  • Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand increased from 14.9% to 21%.
  • Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand peaked at 54.7% in November 2025 and was lowest at 28.8% in June 2026.
  • Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand peaked at 37.8% in January 2026 and was lowest at 22.9% in June 2026.
  • Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand peaked at 48.2% in June 2026 and was lowest at 13.7% in November 2025.
  • Across the 11 months ending August 2026, AA Smartfuel held steady: its estimated Share of Search among loyalty programmes in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand loyalty programmes in August 2026?

  1. In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.

  2. In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.

  3. In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.

  4. Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

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