Brandwave

How popular isEveryday Rewards in search?

In August 2026, there were an estimated 22.5K branded searches for Everyday Rewards in New Zealand which is down 5.6% over the last 11 months. Everyday Rewards holds 35.8% estimated Share of Search among New Zealand loyalty programmes and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Airpoints43%
  2. Everyday Rewards35.8%
  3. New World Clubcard21%
  4. AA Smartfuel0.19%
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Which loyalty programmes compete with Everyday Rewards?

Everyday Rewards against loyalty programmes in New Zealand, by month

Share of Search by month for Airpoints, Everyday Rewards, New World Clubcard. The figures are in the table below the chart.

View monthly share of search table
MonthAirpointsEveryday RewardsNew World ClubcardAA Smartfuel
Oct 202550.9%34%14.9%0.24%
Nov 202554.7%31.4%13.7%0.16%
Dec 202545.5%33.2%21.1%0.19%
Jan 202646.2%37.8%15.7%0.19%
Feb 202647.7%32.4%19.7%0.22%
Mar 202647.7%37.2%14.8%0.28%
Apr 202647.5%34.5%17.9%0.15%
May 202636.1%31.6%32.1%0.15%
Jun 202628.8%22.9%48.2%0.12%
Jul 202640.8%31%28.1%0.11%
Aug 202643%35.8%21%0.19%
Sep 2026————

  1. 1.Airpoints

    43%

    held 1st · 27K estimated branded searches · -8.5% vs prior month · +2.1 points

  2. 2.Everyday Rewards

    35.8%

    held 2nd · 22.5K estimated branded searches · +0.67% vs prior month · +4.9 points

  3. 3.New World Clubcard

    21%

    held 3rd · 13.2K estimated branded searches · -34.8% vs prior month · -7 points

  4. 4.AA Smartfuel

    0.19%

    held 4th · 120 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between Everyday Rewards and its closest rivals

How has branded search demand for Everyday Rewards changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Everyday Rewards in New Zealand fell from 23.9K to 22.5K.
  • Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand increased from 34% to 35.8%.
  • Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand peaked at 37.8% in January 2026 and was lowest at 22.9% in June 2026.

How did search popularity change for New Zealand loyalty programmes in August 2026?

  1. In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.

  2. In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.

  3. In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.

  4. Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

How is Everyday Rewards measured?

Brandwave collects information about searches that people make online using Everyday Rewards’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • bp everyday rewards
  • everyday rewards
  • everyday rewards app
  • everyday rewards app download
  • everyday rewards card
  • everyday rewards card app
  • everyday rewards fuel discount
  • everyday rewards new zealand
  • everyday rewards nz
  • everyday rewards online
  • everyday rewards plus
  • everyday rewards points
  • everyday rewards website
  • everydayrewards
  • everydayrewards card
  • my everyday rewards
  • register everyday rewards card
  • woolies everyday rewards
  • www everyday rewards

Do you work for Everyday Rewards? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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