AA Smartfuel vs Everyday Rewards:Which is more popular by branded search in New Zealand?
In August 2026, Everyday Rewards had more branded searches than AA Smartfuel among loyalty programmes in New Zealand. Everyday Rewards was estimated to have 22.5K branded searches compared to AA Smartfuel’s 120, and held a 35.8% Share of Search versus AA Smartfuel’s 0.19%.
Follow AA Smartfuel vs Everyday Rewards and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AA Smartfuel or Everyday Rewards?
Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Everyday Rewards, AA Smartfuel. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the AA Smartfuel and Everyday Rewards comparison changed over the last 12 months?
3 findings
- Everyday Rewards was ahead of AA Smartfuel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AA Smartfuel’s estimated Share of Search among loyalty programmes in New Zealand moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 170 to 120.
- Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand moved from 34% to 35.8%, and its estimated monthly branded searches moved from 23.9K to 22.5K.
How did search popularity change for New Zealand loyalty programmes in August 2026?
2 changes
In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.
Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AA Smartfuel’s and Everyday Rewards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Smartfuel
7 branded search terms
- aa smartfuel
- aa smartfuel card
- aa smartfuel nz
- aa smartfuel rewards
- aasmartfuel
- aasmartfuel card
- aasmartfuel nz
Everyday Rewards
19 branded search terms
- bp everyday rewards
- everyday rewards
- everyday rewards app
- everyday rewards app download
- everyday rewards card
- everyday rewards card app
- everyday rewards fuel discount
- everyday rewards new zealand
- everyday rewards nz
- everyday rewards online
- everyday rewards plus
- everyday rewards points
- everyday rewards website
- everydayrewards
- everydayrewards card
- my everyday rewards
- register everyday rewards card
- woolies everyday rewards
- www everyday rewards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.