Airpoints vs Everyday Rewards:Which is more popular by branded search in New Zealand?
In August 2026, Airpoints had more branded searches than Everyday Rewards among loyalty programmes in New Zealand. Airpoints was estimated to have 27K branded searches compared to Everyday Rewards’ 22.5K, and held a 43% Share of Search versus Everyday Rewards’ 35.8%.
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Which is more popular in search, Airpoints or Everyday Rewards?
Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airpoints, Everyday Rewards. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the Airpoints and Everyday Rewards comparison changed over the last 12 months?
3 findings
- Airpoints was ahead of Everyday Rewards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand moved from 50.9% to 43%, and its estimated monthly branded searches moved from 35.7K to 27K.
- Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand moved from 34% to 35.8%, and its estimated monthly branded searches moved from 23.9K to 22.5K.
How did search popularity change for New Zealand loyalty programmes in August 2026?
2 changes
In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.
In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.
How each brand is measured
Brandwave collects information about searches that people make online using Airpoints’ and Everyday Rewards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airpoints
17 branded search terms
- air airpoints
- air nz airpoints credit card
- air nz airpoints store
- airnewzealand co nz
- airpoints
- airpoints card
- airpoints credit card
- airpoints for business
- airpoints near me
- airpoints new zealand
- airpoints nz
- airpoints online
- airpoints rewards
- airpoints store nz
- amex airpoints
- anz airpoints
- anz airpoints credit card
Everyday Rewards
19 branded search terms
- bp everyday rewards
- everyday rewards
- everyday rewards app
- everyday rewards app download
- everyday rewards card
- everyday rewards card app
- everyday rewards fuel discount
- everyday rewards new zealand
- everyday rewards nz
- everyday rewards online
- everyday rewards plus
- everyday rewards points
- everyday rewards website
- everydayrewards
- everydayrewards card
- my everyday rewards
- register everyday rewards card
- woolies everyday rewards
- www everyday rewards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.