How popular isAirpoints in search?
In August 2026, there were an estimated 27K branded searches for Airpoints in New Zealand which is down 24.3% over the last 11 months. Airpoints holds 43% estimated Share of Search among New Zealand loyalty programmes and is ranked 1st of 4 competitors for search popularity.
Airpoints43%Everyday Rewards35.8%
New World Clubcard21%
AA Smartfuel0.19%
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Which loyalty programmes compete with Airpoints?
Share of Search by month for Airpoints, Everyday Rewards, New World Clubcard. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 27K | -8.5% | +2.1 points | |
| 2, held 2nd | 35.8% | 22.5K | +0.67% | +4.9 points | |
| 3, held 3rd | 21% | 13.2K | -34.8% | -7 points | |
| 4, held 4th | 0.19% | 120 | +50% | +0.1 points |
43%
held 1st · 27K estimated branded searches · -8.5% vs prior month · +2.1 points
35.8%
held 2nd · 22.5K estimated branded searches · +0.67% vs prior month · +4.9 points
21%
held 3rd · 13.2K estimated branded searches · -34.8% vs prior month · -7 points
0.19%
held 4th · 120 estimated branded searches · +50% vs prior month · +0.1 points
Compare search popularity between Airpoints and its closest rivals
How has branded search demand for Airpoints changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Airpoints in New Zealand fell from 35.7K to 27K.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand decreased from 50.9% to 43%.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand peaked at 54.7% in November 2025 and was lowest at 28.8% in June 2026.
How did search popularity change for New Zealand loyalty programmes in August 2026?
4 changes
In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.
In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.
In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.
Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How is Airpoints measured?
Brandwave collects information about searches that people make online using Airpoints’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- air airpoints
- air nz airpoints credit card
- air nz airpoints store
- airnewzealand co nz
- airpoints
- airpoints card
- airpoints credit card
- airpoints for business
- airpoints near me
- airpoints new zealand
- airpoints nz
- airpoints online
- airpoints rewards
- airpoints store nz
- amex airpoints
- anz airpoints
- anz airpoints credit card
Who owns Airpoints?
Airpoints is owned by Air New Zealand. Brandwave also tracks Air New Zealand, owned by the same company, in New Zealand.
Do you work for Airpoints? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Airpoints your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.