AA Smartfuel vs Airpoints:Which is more popular by branded search in New Zealand?
In August 2026, Airpoints had more branded searches than AA Smartfuel among loyalty programmes in New Zealand. Airpoints was estimated to have 27K branded searches compared to AA Smartfuel’s 120, and held a 43% Share of Search versus AA Smartfuel’s 0.19%.
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Which is more popular in search, AA Smartfuel or Airpoints?
Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airpoints, AA Smartfuel. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the AA Smartfuel and Airpoints comparison changed over the last 12 months?
3 findings
- Airpoints was ahead of AA Smartfuel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AA Smartfuel’s estimated Share of Search among loyalty programmes in New Zealand moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 170 to 120.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand moved from 50.9% to 43%, and its estimated monthly branded searches moved from 35.7K to 27K.
How did search popularity change for New Zealand loyalty programmes in August 2026?
2 changes
In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.
Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AA Smartfuel’s and Airpoints’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Smartfuel
7 branded search terms
- aa smartfuel
- aa smartfuel card
- aa smartfuel nz
- aa smartfuel rewards
- aasmartfuel
- aasmartfuel card
- aasmartfuel nz
Airpoints
17 branded search terms
- air airpoints
- air nz airpoints credit card
- air nz airpoints store
- airnewzealand co nz
- airpoints
- airpoints card
- airpoints credit card
- airpoints for business
- airpoints near me
- airpoints new zealand
- airpoints nz
- airpoints online
- airpoints rewards
- airpoints store nz
- amex airpoints
- anz airpoints
- anz airpoints credit card
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