Airpoints vs New World Clubcard:Which is more popular by branded search in New Zealand?
In August 2026, Airpoints had more branded searches than New World Clubcard among loyalty programmes in New Zealand. Airpoints was estimated to have 27K branded searches compared to New World Clubcard’s 13.2K, and held a 43% Share of Search versus New World Clubcard’s 21%.
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Which is more popular in search, Airpoints or New World Clubcard?
Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airpoints, New World Clubcard. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the Airpoints and New World Clubcard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: New World Clubcard took it in June 2026, Airpoints took it in July 2026.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand moved from 50.9% to 43%, and its estimated monthly branded searches moved from 35.7K to 27K.
- Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand moved from 14.9% to 21%, and its estimated monthly branded searches moved from 10.4K to 13.2K.
How did search popularity change for New Zealand loyalty programmes in August 2026?
2 changes
In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.
In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Airpoints’ and New World Clubcard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airpoints
17 branded search terms
- air airpoints
- air nz airpoints credit card
- air nz airpoints store
- airnewzealand co nz
- airpoints
- airpoints card
- airpoints credit card
- airpoints for business
- airpoints near me
- airpoints new zealand
- airpoints nz
- airpoints online
- airpoints rewards
- airpoints store nz
- amex airpoints
- anz airpoints
- anz airpoints credit card
New World Clubcard
10 branded search terms
- clubcard
- new world clubcard
- new world clubcard app
- new world clubcard application
- new world clubcard nz
- new world clubcard online
- new world clubcard points
- new world clubcard rewards
- newworld co nz
- newworldclubcard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.