Everyday Rewards vs New World Clubcard:Which is more popular by branded search in New Zealand?
In August 2026, Everyday Rewards had more branded searches than New World Clubcard among loyalty programmes in New Zealand. Everyday Rewards was estimated to have 22.5K branded searches compared to New World Clubcard’s 13.2K, and held a 35.8% Share of Search versus New World Clubcard’s 21%.
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Which is more popular in search, Everyday Rewards or New World Clubcard?
Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Everyday Rewards, New World Clubcard. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the Everyday Rewards and New World Clubcard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: New World Clubcard took it in May 2026, Everyday Rewards took it in July 2026.
- Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand moved from 34% to 35.8%, and its estimated monthly branded searches moved from 23.9K to 22.5K.
- Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand moved from 14.9% to 21%, and its estimated monthly branded searches moved from 10.4K to 13.2K.
How did search popularity change for New Zealand loyalty programmes in August 2026?
2 changes
In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.
In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Everyday Rewards’ and New World Clubcard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Everyday Rewards
19 branded search terms
- bp everyday rewards
- everyday rewards
- everyday rewards app
- everyday rewards app download
- everyday rewards card
- everyday rewards card app
- everyday rewards fuel discount
- everyday rewards new zealand
- everyday rewards nz
- everyday rewards online
- everyday rewards plus
- everyday rewards points
- everyday rewards website
- everydayrewards
- everydayrewards card
- my everyday rewards
- register everyday rewards card
- woolies everyday rewards
- www everyday rewards
New World Clubcard
10 branded search terms
- clubcard
- new world clubcard
- new world clubcard app
- new world clubcard application
- new world clubcard nz
- new world clubcard online
- new world clubcard points
- new world clubcard rewards
- newworld co nz
- newworldclubcard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.