Elastic vs Splunk:Which is more popular?
In September 2026, Splunk had more branded searches than Elastic among log aggregation brands in New Zealand. Splunk had about 430 branded searches, while Elastic had 150. Splunk made up 21.7% of all log aggregation brand searches we track, and Elastic accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about log aggregation brands, Elastic appeared in four of the five answers and Splunk in three. Elastic was mentioned before Splunk in every answer that named either.
Who do people search for more?
Splunk, about 3 searches for every 1 for Elastic
Who does AI mention more?
Elastic, mentioned in 4 of 5 answers, Splunk in 3
Who does AI recommend more?
Elastic, named ahead of Splunk in 4 of 4 answers
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Top log aggregation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Splunk was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Elastic was listed before Splunk in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log aggregation brands
5 answers
Asked ChatGPT
“Which log aggregation tool should I use in New Zealand?”
Asked ChatGPT
“What are the best log aggregation tools in New Zealand?”
Asked ChatGPT
“What's the best log aggregation tool in New Zealand for a small dev team?”
Searched Google, AI Overview
“log aggregation tools”
Searched Google, AI Overview
“devops logging tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Elastic or Splunk more popular in search?
This chart shows how often people search Google for Elastic and Splunk by name. Each line represents a brand's share of searches for all seven log aggregation brands we track, month by month, from searches in New Zealand.
Share of searches by month for Splunk, Elastic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Elastic | Better Stack | Grafana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 21.7% | 9.3% | 21.2% | 8.8% | 4.9% | 2.2% |
| Nov 2025 | 31% | 26.3% | 9.1% | 20.7% | 7.3% | 3.9% | 1.7% |
| Dec 2025 | 31% | 25.8% | 11% | 16.8% | 7.7% | 5.2% | 2.6% |
| Jan 2026 | 32.8% | 22.8% | 9.4% | 17.8% | 8.3% | 6.7% | 2.2% |
| Feb 2026 | 35.1% | 24.9% | 10.2% | 15.6% | 6.3% | 5.9% | 2% |
| Mar 2026 | 31.2% | 23.8% | 11.3% | 16.9% | 6.9% | 7.8% | 2.2% |
| Apr 2026 | 31.4% | 28.2% | 11.2% | 13.8% | 7.4% | 5.9% | 2.1% |
| May 2026 | 40.2% | 21.9% | 11.9% | 11.9% | 5.9% | 6.4% | 1.8% |
| Jun 2026 | 35.6% | 22.8% | 10.4% | 15.8% | 6.4% | 6.9% | 2% |
| Jul 2026 | 36.4% | 24.2% | 10.6% | 13.1% | 6.6% | 7.1% | 2% |
| Aug 2026 | 36.9% | 22.6% | 10.8% | 13.3% | 7.2% | 6.7% | 2.6% |
| Sep 2026 | 36.4% | 21.7% | 13.1% | 13.1% | 7.6% | 6.1% | 2% |
How has the Elastic and Splunk comparison changed over the last 12 months?
3 findings
- Splunk was ahead of Elastic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand moved from 8.8% to 7.6%, and its estimated monthly branded searches moved from 200 to 150.
- Across the 12 months ending September 2026, Splunk’s share of searches among log aggregation brands in New Zealand held steady at 21.7%, and its estimated monthly branded searches moved from 490 to 430.
How did search popularity change for New Zealand log aggregation brands in September 2026?
2 changes
In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%.
Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Elastic’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among log aggregation brands
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