How popular isElastic?
In September 2026, people searched for Elastic by name about 150 times in New Zealand, a 25% decrease from the previous year. These searches made up 7.6% of all New Zealand log aggregation brand searches, placing Elastic fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about log aggregation brands, Elastic appeared in four of the five answers and was the second most recommended of the seven.
Elastic is the fifth most searched of 7 competitors and the second most recommended in AI answers.
DatadogShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SplunkShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DynatraceShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
New RelicShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ElasticShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top log aggregation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Elastic is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log aggregation brands
5 answers
Asked ChatGPT
“Which log aggregation tool should I use in New Zealand?”
Asked ChatGPT
“What are the best log aggregation tools in New Zealand?”
Asked ChatGPT
“What's the best log aggregation tool in New Zealand for a small dev team?”
Searched Google, AI Overview
“log aggregation tools”
Searched Google, AI Overview
“devops logging tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which log aggregation brands compete with Elastic?
Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack, Grafana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Elastic | Better Stack | Grafana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 21.7% | 9.3% | 21.2% | 8.8% | 4.9% | 2.2% |
| Nov 2025 | 31% | 26.3% | 9.1% | 20.7% | 7.3% | 3.9% | 1.7% |
| Dec 2025 | 31% | 25.8% | 11% | 16.8% | 7.7% | 5.2% | 2.6% |
| Jan 2026 | 32.8% | 22.8% | 9.4% | 17.8% | 8.3% | 6.7% | 2.2% |
| Feb 2026 | 35.1% | 24.9% | 10.2% | 15.6% | 6.3% | 5.9% | 2% |
| Mar 2026 | 31.2% | 23.8% | 11.3% | 16.9% | 6.9% | 7.8% | 2.2% |
| Apr 2026 | 31.4% | 28.2% | 11.2% | 13.8% | 7.4% | 5.9% | 2.1% |
| May 2026 | 40.2% | 21.9% | 11.9% | 11.9% | 5.9% | 6.4% | 1.8% |
| Jun 2026 | 35.6% | 22.8% | 10.4% | 15.8% | 6.4% | 6.9% | 2% |
| Jul 2026 | 36.4% | 24.2% | 10.6% | 13.1% | 6.6% | 7.1% | 2% |
| Aug 2026 | 36.9% | 22.6% | 10.8% | 13.3% | 7.2% | 6.7% | 2.6% |
| Sep 2026 | 36.4% | 21.7% | 13.1% | 13.1% | 7.6% | 6.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 720 | 0% | -0.6 points | |
| 2, held 2nd | 21.7% | 430 | -2.3% | -0.8 points | |
| 3, moved from 4th to 3rd | 13.1% | 260 | +23.8% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.1% | 260 | 0% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 150 | +7.1% | +0.4 points | |
| 6, held 6th | 6.1% | 120 | -7.7% | -0.6 points | |
| 7, held 7th | 2% | 40 | -20% | -0.5 points |
1.
Datadog36.4%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Splunk21.7%
Held 2nd. 430 estimated branded searches, -2.3% vs prior month. Share -0.8 points.
13.1%
Moved from 4th to 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +2.4 points.
13.1%
Moved from 3rd to 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Elastic7.6%
Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share +0.4 points.
6.1%
Held 6th. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.
7.
Grafana2%
Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.
Compare popularity between Elastic and its closest rivals
Every comparison with Elastic
5 comparisons
How has branded search demand for Elastic changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elastic in New Zealand fell from 200 to 150.
- Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand decreased from 8.8% to 7.6%.
- Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand peaked at 8.8% in October 2025 and was lowest at 5.9% in May 2026.
How did search popularity change for New Zealand log aggregation brands in September 2026?
6 changes
In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches.
In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%.
In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%.
In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%.
In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%.
Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026.
How are Elastic’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- elastic stack
- elk stack
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Is Elastic your brand?
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