Log aggregation brands in New Zealand:Which are most popular?
In September 2026, Datadog was the most searched log aggregation brand in New Zealand, accounting for 36.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Grafana showed up in every answer. Grafana was recommended most often, coming first in two out of five responses.
DatadogShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SplunkShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DynatraceShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
New RelicShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ElasticShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Follow log aggregation brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top log aggregation brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Grafana appeared every time. Grafana was recommended most often, coming first in two out of five answers. Elastic was second, and Datadog was third. Dynatrace, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log aggregation brands
5 answers
Asked ChatGPT
“Which log aggregation tool should I use in New Zealand?”
Asked ChatGPT
“What are the best log aggregation tools in New Zealand?”
Asked ChatGPT
“What's the best log aggregation tool in New Zealand for a small dev team?”
Searched Google, AI Overview
“log aggregation tools”
Searched Google, AI Overview
“devops logging tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which log aggregation brands do people search for most?
This chart shows how often people search Google for each log aggregation brand by name. Each line represents a brand's share of searches for all seven log aggregation brands we track, month by month, from searches in New Zealand.
Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack, Grafana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Elastic | Better Stack | Grafana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 21.7% | 9.3% | 21.2% | 8.8% | 4.9% | 2.2% |
| Nov 2025 | 31% | 26.3% | 9.1% | 20.7% | 7.3% | 3.9% | 1.7% |
| Dec 2025 | 31% | 25.8% | 11% | 16.8% | 7.7% | 5.2% | 2.6% |
| Jan 2026 | 32.8% | 22.8% | 9.4% | 17.8% | 8.3% | 6.7% | 2.2% |
| Feb 2026 | 35.1% | 24.9% | 10.2% | 15.6% | 6.3% | 5.9% | 2% |
| Mar 2026 | 31.2% | 23.8% | 11.3% | 16.9% | 6.9% | 7.8% | 2.2% |
| Apr 2026 | 31.4% | 28.2% | 11.2% | 13.8% | 7.4% | 5.9% | 2.1% |
| May 2026 | 40.2% | 21.9% | 11.9% | 11.9% | 5.9% | 6.4% | 1.8% |
| Jun 2026 | 35.6% | 22.8% | 10.4% | 15.8% | 6.4% | 6.9% | 2% |
| Jul 2026 | 36.4% | 24.2% | 10.6% | 13.1% | 6.6% | 7.1% | 2% |
| Aug 2026 | 36.9% | 22.6% | 10.8% | 13.3% | 7.2% | 6.7% | 2.6% |
| Sep 2026 | 36.4% | 21.7% | 13.1% | 13.1% | 7.6% | 6.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 720 | 0% | -0.6 points | |
| 2, held 2nd | 21.7% | 430 | -2.3% | -0.8 points | |
| 3, moved from 4th to 3rd | 13.1% | 260 | +23.8% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.1% | 260 | 0% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 150 | +7.1% | +0.4 points | |
| 6, held 6th | 6.1% | 120 | -7.7% | -0.6 points | |
| 7, held 7th | 2% | 40 | -20% | -0.5 points |
1.
Datadog36.4%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Splunk21.7%
Held 2nd. 430 estimated branded searches, -2.3% vs prior month. Share -0.8 points.
13.1%
Moved from 4th to 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +2.4 points.
13.1%
Moved from 3rd to 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Elastic7.6%
Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share +0.4 points.
6.1%
Held 6th. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.
7.
Grafana2%
Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.
Which brand is most popular in search among log aggregation brands in New Zealand?
7 brands
In September 2026, Datadog was the most searched among log aggregation brands in New Zealand, with an estimated 720 branded searches, 36.4% of all searches for the seven we track. Splunk is in 2nd place, 14.6 percentage points behind at 21.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Datadog | 31.9% → 36.4% | 40.2%May 2026 | 31%Dec 2025 | 1st |
| Splunk | 21.7% | 28.2%Apr 2026 | 21.7%Oct 2025 | 2nd |
| Dynatrace | 9.3% → 13.1% | 13.1%Sep 2026 | 9.1%Nov 2025 | 4th → 3rd |
| New Relic | 21.2% → 13.1% | 21.2%Oct 2025 | 11.9%May 2026 | 3rd → 4th |
| Elastic | 8.8% → 7.6% | 8.8%Oct 2025 | 5.9%May 2026 | 5th |
| Better Stack | 4.9% → 6.1% | 7.8%Mar 2026 | 3.9%Nov 2025 | 6th |
| Grafana | 2.2% → 2% | 2.6%Dec 2025 | 1.7%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Datadog’s share of searches among log aggregation brands in New Zealand increased from 31.9% to 36.4%.
- Across the 12 months ending September 2026, Dynatrace’s share of searches among log aggregation brands in New Zealand increased from 9.3% to 13.1%.
- Across the 12 months ending September 2026, New Relic’s share of searches among log aggregation brands in New Zealand decreased from 21.2% to 13.1%.
- Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand decreased from 8.8% to 7.6%.
- Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand increased from 4.9% to 6.1%.
- Across the 12 months ending September 2026, Datadog’s share of searches among log aggregation brands in New Zealand peaked at 40.2% in May 2026 and was lowest at 31% in December 2025.
- Across the 12 months ending September 2026, Splunk’s share of searches among log aggregation brands in New Zealand peaked at 28.2% in April 2026 and was lowest at 21.7% in October 2025.
- Across the 12 months ending September 2026, Dynatrace’s share of searches among log aggregation brands in New Zealand peaked at 13.1% in September 2026 and was lowest at 9.1% in November 2025.
- Across the 12 months ending September 2026, New Relic’s share of searches among log aggregation brands in New Zealand peaked at 21.2% in October 2025 and was lowest at 11.9% in May 2026.
- Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand peaked at 8.8% in October 2025 and was lowest at 5.9% in May 2026.
- Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending September 2026, Dynatrace rose from 4th to 3rd among log aggregation brands in New Zealand.
- Across the 12 months ending September 2026, New Relic fell from 3rd to 4th among log aggregation brands in New Zealand.
- Across the 12 months ending September 2026, Splunk and Grafana held steady: their share of searches among log aggregation brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand log aggregation brands in September 2026?
7 changes
In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches.
In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%.
In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%.
In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%.
In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%.
Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026.
Estimated monthly branded searches for New Relic in New Zealand fell 45.8% over 12 measured months, from 480 to 260 in September 2026.
Compare popularity between leading brands
- Datadog vs Splunk: compare popularity
- Datadog vs Dynatrace: compare popularity
- Datadog vs New Relic: compare popularity
- Datadog vs Elastic: compare popularity
- Splunk vs Dynatrace: compare popularity
- Splunk vs New Relic: compare popularity
- Splunk vs Elastic: compare popularity
- Dynatrace vs New Relic: compare popularity
- Dynatrace vs Elastic: compare popularity
- New Relic vs Elastic: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.