Datadog vs Splunk:Which is more popular by branded search in New Zealand?
In August 2026, Datadog had more branded searches than Splunk among application monitoring tools in New Zealand. Datadog was estimated to have 820 branded searches compared to Splunk’s 480, and held a 27.3% Share of Search versus Splunk’s 16%.
Follow Datadog vs Splunk and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Datadog or Splunk?
Compare the error tracking, logging and observability tools New Zealand engineering teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Splunk. The figures are in the table below the chart.
View monthly share of search table
| Month | Grafana | Datadog | Splunk | New Relic | Dynatrace | Sentry |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 25.7% | 16.6% | 16.3% | 8.5% | 2.8% |
| Nov 2025 | 30.9% | 24.6% | 19.3% | 15.1% | 7.4% | 2.7% |
| Dec 2025 | 37.9% | 22.2% | 17.7% | 11.3% | 8.5% | 2.4% |
| Jan 2026 | 34% | 24.5% | 17.4% | 13.6% | 7.5% | 3% |
| Feb 2026 | 30.3% | 28.3% | 18.7% | 12% | 8.3% | 2.3% |
| Mar 2026 | 32.9% | 24.3% | 18.1% | 13.1% | 9.5% | 2.1% |
| Apr 2026 | 35.6% | 23.3% | 19.5% | 10.3% | 8.6% | 2.7% |
| May 2026 | 33.4% | 30% | 16.4% | 8.4% | 9.3% | 2.5% |
| Jun 2026 | 35.5% | 26.7% | 16.3% | 11.4% | 7.8% | 2.3% |
| Jul 2026 | 35% | 27.1% | 17.2% | 9.9% | 8.3% | 2.6% |
| Aug 2026 | 35.7% | 27.3% | 16% | 9.3% | 9% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Datadog and Splunk comparison changed over the last 12 months?
3 findings
- Datadog was ahead of Splunk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand moved from 25.7% to 27.3%, and its estimated monthly branded searches held steady at 820.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand moved from 16.6% to 16%, and its estimated monthly branded searches moved from 530 to 480.
How did search popularity change for New Zealand application monitoring tools in August 2026?
1 change
In August 2026, Splunk lost estimated Share of Search among application monitoring tools in New Zealand, from 17.2% to 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.