Brandwave

Application monitoring tools in New Zealand:Which brands are most popular in search?

In August 2026, Grafana was the most searched among application monitoring tools in New Zealand, with an estimated 1.1K branded searches and 35.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Grafana35.7%
  2. Datadog27.3%
  3. Splunk16%
  4. New Relic9.3%
  5. Dynatrace9%
  6. Sentry2.7%

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Share of SearchLeaderboard

Compare the error tracking, logging and observability tools New Zealand engineering teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among application monitoring tools in New Zealand, by month

Share of Search by month for Grafana, Datadog, Splunk, New Relic, Dynatrace, Sentry. The figures are in the table below the chart.

View monthly share of search table
MonthGrafanaDatadogSplunkNew RelicDynatraceSentry
Oct 202530.1%25.7%16.6%16.3%8.5%2.8%
Nov 202530.9%24.6%19.3%15.1%7.4%2.7%
Dec 202537.9%22.2%17.7%11.3%8.5%2.4%
Jan 202634%24.5%17.4%13.6%7.5%3%
Feb 202630.3%28.3%18.7%12%8.3%2.3%
Mar 202632.9%24.3%18.1%13.1%9.5%2.1%
Apr 202635.6%23.3%19.5%10.3%8.6%2.7%
May 202633.4%30%16.4%8.4%9.3%2.5%
Jun 202635.5%26.7%16.3%11.4%7.8%2.3%
Jul 202635%27.1%17.2%9.9%8.3%2.6%
Aug 202635.7%27.3%16%9.3%9%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Grafana

    35.7%

    held 1st · 1.1K estimated branded searches · +0.94% vs prior month · +0.7 points

  2. 2.Datadog

    27.3%

    held 2nd · 820 estimated branded searches · 0% vs prior month · +0.3 points

  3. 3.Splunk

    16%

    held 3rd · 480 estimated branded searches · -7.7% vs prior month · -1.2 points

  4. 4.New Relic

    9.3%

    held 4th · 280 estimated branded searches · -6.7% vs prior month · -0.6 points

  5. 5.Dynatrace

    9%

    held 5th · 270 estimated branded searches · +8% vs prior month · +0.7 points

  6. 6.Sentry

    2.7%

    held 6th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among application monitoring tools in New Zealand?

In August 2026, Grafana was the most searched among application monitoring tools in New Zealand, with an estimated 1.1K branded searches and 35.7% estimated Share of Search within this set. Datadog is in 2nd place, 8.3 percentage points behind at 27.3% Share of Search.

New Zealand application monitoring tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grafana30.1% → 35.7%37.9%Dec 202530.1%Oct 20251st
Datadog25.7% → 27.3%30%May 202622.2%Dec 20252nd
Splunk16.6% → 16%19.5%Apr 202616%Aug 20263rd
New Relic16.3% → 9.3%16.3%Oct 20258.4%May 20264th
Dynatrace8.5% → 9%9.5%Mar 20267.4%Nov 20255th
Sentry2.8% → 2.7%3%Jan 20262.1%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Grafana’s estimated Share of Search among application monitoring tools in New Zealand increased from 30.1% to 35.7%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand increased from 25.7% to 27.3%.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand decreased from 16.6% to 16%.
  • Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application monitoring tools in New Zealand decreased from 16.3% to 9.3%.
  • Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application monitoring tools in New Zealand increased from 8.5% to 9%.
  • Across the 11 months ending August 2026, Grafana’s estimated Share of Search among application monitoring tools in New Zealand peaked at 37.9% in December 2025 and was lowest at 30.1% in October 2025.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application monitoring tools in New Zealand peaked at 30% in May 2026 and was lowest at 22.2% in December 2025.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand peaked at 19.5% in April 2026 and was lowest at 16% in August 2026.
  • Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application monitoring tools in New Zealand peaked at 16.3% in October 2025 and was lowest at 8.4% in May 2026.
  • Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application monitoring tools in New Zealand peaked at 9.5% in March 2026 and was lowest at 7.4% in November 2025.
  • Across the 11 months ending August 2026, Sentry held steady: its estimated Share of Search among application monitoring tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand application monitoring tools in August 2026?

  1. In August 2026, Dynatrace gained estimated Share of Search among application monitoring tools in New Zealand, from 8.3% to 9%.

  2. In August 2026, Grafana gained estimated Share of Search among application monitoring tools in New Zealand, from 35% to 35.7%.

  3. In August 2026, Splunk lost estimated Share of Search among application monitoring tools in New Zealand, from 17.2% to 16%.

  4. In August 2026, New Relic lost estimated Share of Search among application monitoring tools in New Zealand, from 9.9% to 9.3%.

  5. Estimated monthly branded searches for Sentry in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

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