How popular isSplunk in search?
In August 2026, there were an estimated 480 branded searches for Splunk in New Zealand which is down 9.4% over the last 11 months. Splunk holds 16% estimated Share of Search among New Zealand application monitoring tools and is ranked 3rd of 6 competitors for search popularity.
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Which application monitoring tools compete with Splunk?
Share of Search by month for Grafana, Datadog, Splunk, New Relic, Dynatrace, Sentry. The figures are in the table below the chart.
View monthly share of search table
| Month | Grafana | Datadog | Splunk | New Relic | Dynatrace | Sentry |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 25.7% | 16.6% | 16.3% | 8.5% | 2.8% |
| Nov 2025 | 30.9% | 24.6% | 19.3% | 15.1% | 7.4% | 2.7% |
| Dec 2025 | 37.9% | 22.2% | 17.7% | 11.3% | 8.5% | 2.4% |
| Jan 2026 | 34% | 24.5% | 17.4% | 13.6% | 7.5% | 3% |
| Feb 2026 | 30.3% | 28.3% | 18.7% | 12% | 8.3% | 2.3% |
| Mar 2026 | 32.9% | 24.3% | 18.1% | 13.1% | 9.5% | 2.1% |
| Apr 2026 | 35.6% | 23.3% | 19.5% | 10.3% | 8.6% | 2.7% |
| May 2026 | 33.4% | 30% | 16.4% | 8.4% | 9.3% | 2.5% |
| Jun 2026 | 35.5% | 26.7% | 16.3% | 11.4% | 7.8% | 2.3% |
| Jul 2026 | 35% | 27.1% | 17.2% | 9.9% | 8.3% | 2.6% |
| Aug 2026 | 35.7% | 27.3% | 16% | 9.3% | 9% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 1.1K | +0.94% | +0.7 points | |
| 2, held 2nd | 27.3% | 820 | 0% | +0.3 points | |
| 3, held 3rd | 16% | 480 | -7.7% | -1.2 points | |
| 4, held 4th | 9.3% | 280 | -6.7% | -0.6 points | |
| 5, held 5th | 9% | 270 | +8% | +0.7 points | |
| 6, held 6th | 2.7% | 80 | 0% | 0 points |
1.
Grafana
35.7%
held 1st · 1.1K estimated branded searches · +0.94% vs prior month · +0.7 points
2.
Datadog27.3%
held 2nd · 820 estimated branded searches · 0% vs prior month · +0.3 points
3.
Splunk16%
held 3rd · 480 estimated branded searches · -7.7% vs prior month · -1.2 points
9.3%
held 4th · 280 estimated branded searches · -6.7% vs prior month · -0.6 points
9%
held 5th · 270 estimated branded searches · +8% vs prior month · +0.7 points
6.
Sentry
2.7%
held 6th · 80 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Splunk and its closest rivals
How has branded search demand for Splunk changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Splunk in New Zealand fell from 530 to 480.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand decreased from 16.6% to 16%.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among application monitoring tools in New Zealand peaked at 19.5% in April 2026 and was lowest at 16% in August 2026.
How did search popularity change for New Zealand application monitoring tools in August 2026?
5 changes
In August 2026, Dynatrace gained estimated Share of Search among application monitoring tools in New Zealand, from 8.3% to 9%.
In August 2026, Grafana gained estimated Share of Search among application monitoring tools in New Zealand, from 35% to 35.7%.
In August 2026, Splunk lost estimated Share of Search among application monitoring tools in New Zealand, from 17.2% to 16%.
In August 2026, New Relic lost estimated Share of Search among application monitoring tools in New Zealand, from 9.9% to 9.3%.
Estimated monthly branded searches for Sentry in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How is Splunk measured?
Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- splunk
- splunk apm
- splunk com
- splunk monitoring
- splunk near me
- splunk nz
- splunk observability
- splunk online
- splunk siem
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Is Splunk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.