Brandwave

How popular isBetter Stack?

In September 2026, people searched for Better Stack by name about 130 times in New Zealand, an 18.2% increase from the previous year. These searches made up 6.1% of all New Zealand log aggregation brand searches, placing Better Stack sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about log aggregation brands, Better Stack appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Better Stack is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. DatadogShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SplunkShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DynatraceShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. New RelicShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Better StackShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top log aggregation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Better Stack is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grafana1st
  2. Elastic2nd
  3. Datadog3rd
  4. Splunk4th
  5. Better Stack5th
  6. New Relic6th
  7. Dynatrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log aggregation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which log aggregation brands compete with Better Stack?

Better Stack against log aggregation brands in New Zealand, by month

Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack, Grafana. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicElasticBetter StackGrafana
Oct 202531.9%21.7%9.3%21.2%8.8%4.9%2.2%
Nov 202531%26.3%9.1%20.7%7.3%3.9%1.7%
Dec 202531%25.8%11%16.8%7.7%5.2%2.6%
Jan 202632.8%22.8%9.4%17.8%8.3%6.7%2.2%
Feb 202635.1%24.9%10.2%15.6%6.3%5.9%2%
Mar 202631.2%23.8%11.3%16.9%6.9%7.8%2.2%
Apr 202631.4%28.2%11.2%13.8%7.4%5.9%2.1%
May 202640.2%21.9%11.9%11.9%5.9%6.4%1.8%
Jun 202635.6%22.8%10.4%15.8%6.4%6.9%2%
Jul 202636.4%24.2%10.6%13.1%6.6%7.1%2%
Aug 202636.9%22.6%10.8%13.3%7.2%6.7%2.6%
Sep 202636.4%21.7%13.1%13.1%7.6%6.1%2%

  1. 1.Datadog

    36.4%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Splunk

    21.7%

    Held 2nd. 430 estimated branded searches, -2.3% vs prior month. Share -0.8 points.

  3. 3.Dynatrace

    13.1%

    Moved from 4th to 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +2.4 points.

  4. 4.New Relic

    13.1%

    Moved from 3rd to 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Elastic

    7.6%

    Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share +0.4 points.

  6. 6.Better Stack

    6.1%

    Held 6th. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.

  7. 7.Grafana

    2%

    Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.

Compare popularity between Better Stack and its closest rivals

Every comparison with Better Stack

8 comparisons

How has branded search demand for Better Stack changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Better Stack in New Zealand rose from 110 to 130.
  • Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand increased from 4.9% to 6.1%.
  • Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 3.9% in November 2025.

How did search popularity change for New Zealand log aggregation brands in September 2026?

6 changes

  1. In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches.

  2. In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%.

  3. In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%.

  4. In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%.

  5. In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%.

  6. Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026.

How are Better Stack’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Better Stack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • better stack
  • betterstack
  • betterstack status page

Do you work for Better Stack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Better Stack compete?

Better Stack is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Log aggregation brands6th of 76.1%Shown above
Uptime monitoring tools2nd of 621.3%Show ranking
Creator with pink hair and a pink jacket

Is Better Stack your brand?

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