Brandwave

How popular isDynatrace?

In September 2026, people searched for Dynatrace by name about 280 times in New Zealand, a 12% increase from the previous year. These searches made up 13.1% of all New Zealand log aggregation brand searches, placing Dynatrace third out of seven brands. When we asked both ChatGPT and Google AI Overviews about log aggregation brands, Dynatrace did not appear in any of the answers.

Search and AI answers in September 2026

Dynatrace is the third most searched of 7 competitors and not listed in any AI answer.

  1. DatadogShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SplunkShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DynatraceShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. New RelicShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ElasticShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top log aggregation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dynatrace did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grafana1st
  2. Elastic2nd
  3. Datadog3rd
  4. Splunk4th
  5. Better Stack5th
  6. New Relic6th
  7. Dynatrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log aggregation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which log aggregation brands compete with Dynatrace?

Dynatrace against log aggregation brands in New Zealand, by month

Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack, Grafana. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicElasticBetter StackGrafana
Oct 202531.9%21.7%9.3%21.2%8.8%4.9%2.2%
Nov 202531%26.3%9.1%20.7%7.3%3.9%1.7%
Dec 202531%25.8%11%16.8%7.7%5.2%2.6%
Jan 202632.8%22.8%9.4%17.8%8.3%6.7%2.2%
Feb 202635.1%24.9%10.2%15.6%6.3%5.9%2%
Mar 202631.2%23.8%11.3%16.9%6.9%7.8%2.2%
Apr 202631.4%28.2%11.2%13.8%7.4%5.9%2.1%
May 202640.2%21.9%11.9%11.9%5.9%6.4%1.8%
Jun 202635.6%22.8%10.4%15.8%6.4%6.9%2%
Jul 202636.4%24.2%10.6%13.1%6.6%7.1%2%
Aug 202636.9%22.6%10.8%13.3%7.2%6.7%2.6%
Sep 202636.4%21.7%13.1%13.1%7.6%6.1%2%

  1. 1.Datadog

    36.4%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Splunk

    21.7%

    Held 2nd. 430 estimated branded searches, -2.3% vs prior month. Share -0.8 points.

  3. 3.Dynatrace

    13.1%

    Moved from 4th to 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +2.4 points.

  4. 4.New Relic

    13.1%

    Moved from 3rd to 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Elastic

    7.6%

    Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share +0.4 points.

  6. 6.Better Stack

    6.1%

    Held 6th. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.

  7. 7.Grafana

    2%

    Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.

Compare popularity between Dynatrace and its closest rivals

Every comparison with Dynatrace

7 comparisons

How has branded search demand for Dynatrace changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dynatrace in New Zealand rose from 250 to 280.
  • Across the 12 months ending September 2026, Dynatrace’s share of searches among log aggregation brands in New Zealand increased from 9.3% to 13.1%.
  • Across the 12 months ending September 2026, Dynatrace’s share of searches among log aggregation brands in New Zealand peaked at 13.1% in September 2026 and was lowest at 9.1% in November 2025.
  • Across the 12 months ending September 2026, Dynatrace rose from 4th to 3rd among log aggregation brands in New Zealand.

How did search popularity change for New Zealand log aggregation brands in September 2026?

6 changes

  1. In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches.

  2. In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%.

  3. In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%.

  4. In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%.

  5. In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%.

  6. Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026.

How are Dynatrace’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dynatrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dynatrace
  • dynatrace apm
  • dynatrace monitoring
  • dynatrace observability

Do you work for Dynatrace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dynatrace compete?

Dynatrace is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Application monitoring tools5th of 69.9%Show ranking
Cloud observability platforms3rd of 511.5%Show ranking
Log aggregation brands3rd of 713.1%Shown above
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