Brandwave

Datadog vs Dynatrace:Which is more popular?

In September 2026, Datadog had more branded searches than Dynatrace among log aggregation brands in New Zealand. Datadog had about 720 branded searches, while Dynatrace had 260. Datadog made up 36.4% of all log aggregation brand searches we track, and Dynatrace accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about log aggregation brands, Datadog appeared in four of the five answers and Dynatrace in none.

Among log aggregation brands in New Zealand in September 2026

Who do people search for more?

Datadog, about 3 searches for every 1 for Dynatrace

Datadog 720 searchesDynatrace 260 searches

Who does AI mention more?

Datadog, mentioned in 4 of 5 answers, Dynatrace in 0

Datadog in 4 of 5Dynatrace in 0 of 5

Who does AI recommend more?

Datadog, the only one of the two named

Datadog first in 4Dynatrace never named

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Top log aggregation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Datadog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dynatrace did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grafana1st
  2. Elastic2nd
  3. Datadog3rd
  4. Splunk4th
  5. Better Stack5th
  6. New Relic6th
  7. Dynatrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log aggregation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Datadog or Dynatrace more popular in search?

This chart shows how often people search Google for Datadog and Dynatrace by name. Each line represents a brand's share of searches for all seven log aggregation brands we track, month by month, from searches in New Zealand.

Datadog and Dynatrace among log aggregation brands in New Zealand, by month

Share of searches by month for Datadog, Dynatrace. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicElasticBetter StackGrafana
Oct 202531.9%21.7%9.3%21.2%8.8%4.9%2.2%
Nov 202531%26.3%9.1%20.7%7.3%3.9%1.7%
Dec 202531%25.8%11%16.8%7.7%5.2%2.6%
Jan 202632.8%22.8%9.4%17.8%8.3%6.7%2.2%
Feb 202635.1%24.9%10.2%15.6%6.3%5.9%2%
Mar 202631.2%23.8%11.3%16.9%6.9%7.8%2.2%
Apr 202631.4%28.2%11.2%13.8%7.4%5.9%2.1%
May 202640.2%21.9%11.9%11.9%5.9%6.4%1.8%
Jun 202635.6%22.8%10.4%15.8%6.4%6.9%2%
Jul 202636.4%24.2%10.6%13.1%6.6%7.1%2%
Aug 202636.9%22.6%10.8%13.3%7.2%6.7%2.6%
Sep 202636.4%21.7%13.1%13.1%7.6%6.1%2%

How has the Datadog and Dynatrace comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand log aggregation brands in September 2026?

2 changes
  1. In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches.

  2. In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Datadog’s and Dynatrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Datadog

1 branded search term

  • datadog

Dynatrace

1 branded search term

  • dynatrace

How the Brand Demand Index is measured

Other head-to-heads among log aggregation brands

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