How popular isNew Relic?
In September 2026, people searched for New Relic by name about 290 times in New Zealand, a 43.1% decrease from the previous year. These searches made up 13.1% of all New Zealand log aggregation brand searches, placing New Relic fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about log aggregation brands, New Relic appeared in two of the five answers and was the sixth most recommended of the seven.
New Relic is the fourth most searched of 7 competitors and the sixth most recommended in AI answers.
DatadogShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SplunkShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DynatraceShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
New RelicShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ElasticShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top log aggregation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Relic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Relic is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Datadog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elastic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Better Stack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Splunk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Relic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log aggregation brands
5 answers
Asked ChatGPT
“Which log aggregation tool should I use in New Zealand?”
Asked ChatGPT
“What are the best log aggregation tools in New Zealand?”
Asked ChatGPT
“What's the best log aggregation tool in New Zealand for a small dev team?”
Searched Google, AI Overview
“log aggregation tools”
Searched Google, AI Overview
“devops logging tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which log aggregation brands compete with New Relic?
Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack, Grafana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Elastic | Better Stack | Grafana |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 21.7% | 9.3% | 21.2% | 8.8% | 4.9% | 2.2% |
| Nov 2025 | 31% | 26.3% | 9.1% | 20.7% | 7.3% | 3.9% | 1.7% |
| Dec 2025 | 31% | 25.8% | 11% | 16.8% | 7.7% | 5.2% | 2.6% |
| Jan 2026 | 32.8% | 22.8% | 9.4% | 17.8% | 8.3% | 6.7% | 2.2% |
| Feb 2026 | 35.1% | 24.9% | 10.2% | 15.6% | 6.3% | 5.9% | 2% |
| Mar 2026 | 31.2% | 23.8% | 11.3% | 16.9% | 6.9% | 7.8% | 2.2% |
| Apr 2026 | 31.4% | 28.2% | 11.2% | 13.8% | 7.4% | 5.9% | 2.1% |
| May 2026 | 40.2% | 21.9% | 11.9% | 11.9% | 5.9% | 6.4% | 1.8% |
| Jun 2026 | 35.6% | 22.8% | 10.4% | 15.8% | 6.4% | 6.9% | 2% |
| Jul 2026 | 36.4% | 24.2% | 10.6% | 13.1% | 6.6% | 7.1% | 2% |
| Aug 2026 | 36.9% | 22.6% | 10.8% | 13.3% | 7.2% | 6.7% | 2.6% |
| Sep 2026 | 36.4% | 21.7% | 13.1% | 13.1% | 7.6% | 6.1% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 720 | 0% | -0.6 points | |
| 2, held 2nd | 21.7% | 430 | -2.3% | -0.8 points | |
| 3, moved from 4th to 3rd | 13.1% | 260 | +23.8% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.1% | 260 | 0% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 150 | +7.1% | +0.4 points | |
| 6, held 6th | 6.1% | 120 | -7.7% | -0.6 points | |
| 7, held 7th | 2% | 40 | -20% | -0.5 points |
1.
Datadog36.4%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Splunk21.7%
Held 2nd. 430 estimated branded searches, -2.3% vs prior month. Share -0.8 points.
13.1%
Moved from 4th to 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +2.4 points.
13.1%
Moved from 3rd to 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Elastic7.6%
Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share +0.4 points.
6.1%
Held 6th. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.
7.
Grafana2%
Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.
Compare popularity between New Relic and its closest rivals
Every comparison with New Relic
7 comparisons
How has branded search demand for New Relic changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Relic in New Zealand fell from 510 to 290.
- Across the 12 months ending September 2026, New Relic’s share of searches among log aggregation brands in New Zealand decreased from 21.2% to 13.1%.
- Across the 12 months ending September 2026, New Relic’s share of searches among log aggregation brands in New Zealand peaked at 21.2% in October 2025 and was lowest at 11.9% in May 2026.
- Across the 12 months ending September 2026, New Relic fell from 3rd to 4th among log aggregation brands in New Zealand.
How did search popularity change for New Zealand log aggregation brands in September 2026?
6 changes

In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches.

In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%.

In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%.

In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%.

In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%.

Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026.
How are New Relic’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using New Relic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- new relic
- new relic monitoring
- new relic observability
- newrelic
- newrelic apm
- newrelic monitoring
- newrelic observability
Do you work for New Relic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does New Relic compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Application monitoring tools | 4th of 6 | 10.2% | Show ranking |
| Cloud observability platforms | 4th of 5 | 11.5% | Show ranking |
| Log aggregation brands | 4th of 7 | 13.1% | Shown above |

Is New Relic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.