Brandwave

Localisation management platforms in New Zealand:Which brands are most popular in search?

Crowdin and Lokalise share the highest estimated Share of Search among localisation management platforms in New Zealand, at 26.7% in August 2026.

Share of Search, August 2026
  1. Crowdin26.7%
  2. Lokalise26.7%
  3. Phrase20%
  4. Smartling20%
  5. Transifex6.7%

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Share of SearchLeaderboard

Compare translation and localisation workflow platforms used by New Zealand teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among localisation management platforms in New Zealand, by month

Share of Search by month for Crowdin, Lokalise, Phrase, Smartling, Transifex. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdinLokalisePhraseSmartlingTransifex
Oct 202530%30%15%20%5%
Nov 202529.6%29.6%14.8%18.5%7.4%
Dec 202526.3%31.6%15.8%15.8%10.5%
Jan 202633.3%20%20%20%6.7%
Feb 202642.1%26.3%15.8%10.5%5.3%
Mar 202631.3%37.5%12.5%12.5%6.3%
Apr 202640%26.7%6.7%20%6.7%
May 202619%23.8%23.8%19%14.3%
Jun 202622.7%31.8%18.2%18.2%9.1%
Jul 202631.6%31.6%15.8%15.8%5.3%
Aug 202626.7%26.7%20%20%6.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Crowdin

    26.7%

    held 1st · 40 estimated branded searches · -33.3% vs prior month · -4.9 points

  2. 2.Lokalise

    26.7%

    held 2nd · 40 estimated branded searches · -33.3% vs prior month · -4.9 points

  3. 3.Phrase

    20%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +4.2 points

  4. 4.Smartling

    20%

    held 4th · 30 estimated branded searches · 0% vs prior month · +4.2 points

  5. 5.Transifex

    6.7%

    held 5th · 10 estimated branded searches · 0% vs prior month · +1.4 points

Compare search popularity between leading brands

Which brand is most popular in search among localisation management platforms in New Zealand?

Crowdin and Lokalise share the highest estimated Share of Search among localisation management platforms in New Zealand, at 26.7% in August 2026.

New Zealand localisation management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crowdin30% → 26.7%42.1%Feb 202619%May 20261st
Lokalise30% → 26.7%37.5%Mar 202620%Jan 20262nd
Phrase15% → 20%23.8%May 20266.7%Apr 20264th → 3rd
Smartling20%20%Oct 202510.5%Feb 20263rd → 4th
Transifex5% → 6.7%14.3%May 20265%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand decreased from 30% to 26.7%.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among localisation management platforms in New Zealand decreased from 30% to 26.7%.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand increased from 15% to 20%.
  • Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand increased from 5% to 6.7%.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand peaked at 42.1% in February 2026 and was lowest at 19% in May 2026.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among localisation management platforms in New Zealand peaked at 37.5% in March 2026 and was lowest at 20% in January 2026.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand peaked at 23.8% in May 2026 and was lowest at 6.7% in April 2026.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among localisation management platforms in New Zealand peaked at 20% in October 2025 and was lowest at 10.5% in February 2026.
  • Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand peaked at 14.3% in May 2026 and was lowest at 5% in October 2025.
  • Across the 11 months ending August 2026, Phrase rose from 4th to 3rd among localisation management platforms in New Zealand.
  • Across the 11 months ending August 2026, Smartling fell from 3rd to 4th among localisation management platforms in New Zealand.

How did search popularity change for New Zealand localisation management platforms in August 2026?

  1. In August 2026, Phrase gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.

  2. In August 2026, Smartling gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.

  3. In August 2026, Transifex gained estimated Share of Search among localisation management platforms in New Zealand, from 5.3% to 6.7%.

  4. In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.

  5. In August 2026, Lokalise lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.

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