How popular isPhrase in search?
In August 2026, there were an estimated 30 branded searches for Phrase in New Zealand which held steady over the last 11 months. Phrase holds 20% estimated Share of Search among New Zealand localisation management platforms and is ranked 3rd of 5 competitors for search popularity.
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Which localisation management platforms compete with Phrase?
Share of Search by month for Crowdin, Lokalise, Phrase, Smartling, Transifex. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Phrase | Smartling | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 30% | 15% | 20% | 5% |
| Nov 2025 | 29.6% | 29.6% | 14.8% | 18.5% | 7.4% |
| Dec 2025 | 26.3% | 31.6% | 15.8% | 15.8% | 10.5% |
| Jan 2026 | 33.3% | 20% | 20% | 20% | 6.7% |
| Feb 2026 | 42.1% | 26.3% | 15.8% | 10.5% | 5.3% |
| Mar 2026 | 31.3% | 37.5% | 12.5% | 12.5% | 6.3% |
| Apr 2026 | 40% | 26.7% | 6.7% | 20% | 6.7% |
| May 2026 | 19% | 23.8% | 23.8% | 19% | 14.3% |
| Jun 2026 | 22.7% | 31.8% | 18.2% | 18.2% | 9.1% |
| Jul 2026 | 31.6% | 31.6% | 15.8% | 15.8% | 5.3% |
| Aug 2026 | 26.7% | 26.7% | 20% | 20% | 6.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.7% | 40 | -33.3% | -4.9 points | |
| 2, held 2nd | 26.7% | 40 | -33.3% | -4.9 points | |
| 3, held 3rd | 20% | 30 | 0% | +4.2 points | |
| 4, held 4th | 20% | 30 | 0% | +4.2 points | |
| 5, held 5th | 6.7% | 10 | 0% | +1.4 points |
1.
Crowdin26.7%
held 1st · 40 estimated branded searches · -33.3% vs prior month · -4.9 points
2.
Lokalise
26.7%
held 2nd · 40 estimated branded searches · -33.3% vs prior month · -4.9 points
3.
Phrase20%
held 3rd · 30 estimated branded searches · 0% vs prior month · +4.2 points
20%
held 4th · 30 estimated branded searches · 0% vs prior month · +4.2 points
6.7%
held 5th · 10 estimated branded searches · 0% vs prior month · +1.4 points
Compare search popularity between Phrase and its closest rivals
How has branded search demand for Phrase changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Phrase in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand increased from 15% to 20%.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand peaked at 23.8% in May 2026 and was lowest at 6.7% in April 2026.
- Across the 11 months ending August 2026, Phrase rose from 4th to 3rd among localisation management platforms in New Zealand.
How did search popularity change for New Zealand localisation management platforms in August 2026?
5 changes
In August 2026, Phrase gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
In August 2026, Smartling gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
In August 2026, Transifex gained estimated Share of Search among localisation management platforms in New Zealand, from 5.3% to 6.7%.
In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.
In August 2026, Lokalise lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.
How is Phrase measured?
Brandwave collects information about searches that people make online using Phrase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- phrase com
- phrase localization platform
- phrase software
- phrase strings
- phrase tms
- phrase translation
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Is Phrase your brand?
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