Crowdin vs Phrase:Which is more popular by branded search in New Zealand?
In August 2026, Crowdin had more branded searches than Phrase among localisation management platforms in New Zealand. Crowdin was estimated to have 40 branded searches compared to Phrase’s 30, and held a 26.7% Share of Search versus Phrase’s 20%.
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Which is more popular in search, Crowdin or Phrase?
Compare translation and localisation workflow platforms used by New Zealand teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crowdin, Phrase. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Phrase | Smartling | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 30% | 15% | 20% | 5% |
| Nov 2025 | 29.6% | 29.6% | 14.8% | 18.5% | 7.4% |
| Dec 2025 | 26.3% | 31.6% | 15.8% | 15.8% | 10.5% |
| Jan 2026 | 33.3% | 20% | 20% | 20% | 6.7% |
| Feb 2026 | 42.1% | 26.3% | 15.8% | 10.5% | 5.3% |
| Mar 2026 | 31.3% | 37.5% | 12.5% | 12.5% | 6.3% |
| Apr 2026 | 40% | 26.7% | 6.7% | 20% | 6.7% |
| May 2026 | 19% | 23.8% | 23.8% | 19% | 14.3% |
| Jun 2026 | 22.7% | 31.8% | 18.2% | 18.2% | 9.1% |
| Jul 2026 | 31.6% | 31.6% | 15.8% | 15.8% | 5.3% |
| Aug 2026 | 26.7% | 26.7% | 20% | 20% | 6.7% |
| Sep 2026 | — | — | — | — | — |
How has the Crowdin and Phrase comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Phrase took it in May 2026, Crowdin took it in June 2026.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand moved from 30% to 26.7%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among localisation management platforms in New Zealand moved from 15% to 20%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand localisation management platforms in August 2026?
2 changes
In August 2026, Phrase gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Crowdin’s and Phrase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crowdin
9 branded search terms
- crowdin
- crowdin cat tool
- crowdin near me
- crowdin pricing
- crowdin translation
- crowdin translation management
- crowdin translation tool
- crowdin website
- https crowdin com
Phrase
6 branded search terms
- phrase com
- phrase localization platform
- phrase software
- phrase strings
- phrase tms
- phrase translation
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