Brandwave

How popular isTransifex in search?

In August 2026, there were an estimated 10 branded searches for Transifex in New Zealand which held steady over the last 11 months. Transifex holds 6.7% estimated Share of Search among New Zealand localisation management platforms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Crowdin26.7%
  2. Lokalise26.7%
  3. Phrase20%
  4. Smartling20%
  5. Transifex6.7%
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Which localisation management platforms compete with Transifex?

Transifex against localisation management platforms in New Zealand, by month

Share of Search by month for Crowdin, Lokalise, Phrase, Smartling, Transifex. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdinLokalisePhraseSmartlingTransifex
Oct 202530%30%15%20%5%
Nov 202529.6%29.6%14.8%18.5%7.4%
Dec 202526.3%31.6%15.8%15.8%10.5%
Jan 202633.3%20%20%20%6.7%
Feb 202642.1%26.3%15.8%10.5%5.3%
Mar 202631.3%37.5%12.5%12.5%6.3%
Apr 202640%26.7%6.7%20%6.7%
May 202619%23.8%23.8%19%14.3%
Jun 202622.7%31.8%18.2%18.2%9.1%
Jul 202631.6%31.6%15.8%15.8%5.3%
Aug 202626.7%26.7%20%20%6.7%
Sep 2026—————
  1. 1.Crowdin

    26.7%

    held 1st · 40 estimated branded searches · -33.3% vs prior month · -4.9 points

  2. 2.Lokalise

    26.7%

    held 2nd · 40 estimated branded searches · -33.3% vs prior month · -4.9 points

  3. 3.Phrase

    20%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +4.2 points

  4. held 4th · 30 estimated branded searches · 0% vs prior month · +4.2 points

  5. 5.Transifex

    6.7%

    held 5th · 10 estimated branded searches · 0% vs prior month · +1.4 points

Compare search popularity between Transifex and its closest rivals

How has branded search demand for Transifex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Transifex in New Zealand held steady at 10.
  • Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand increased from 5% to 6.7%.
  • Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand peaked at 14.3% in May 2026 and was lowest at 5% in October 2025.

How did search popularity change for New Zealand localisation management platforms in August 2026?

  1. In August 2026, Phrase gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.

  2. In August 2026, Smartling gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.

  3. In August 2026, Transifex gained estimated Share of Search among localisation management platforms in New Zealand, from 5.3% to 6.7%.

  4. In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.

  5. In August 2026, Lokalise lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.

How is Transifex measured?

Brandwave collects information about searches that people make online using Transifex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • transifex
  • transifex com
  • transifex machine translation
  • transifex pricing
  • transifex translation

Do you work for Transifex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Transifex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.