Smartling vs Transifex:Which is more popular by branded search in New Zealand?
In August 2026, Smartling had more branded searches than Transifex among localisation management platforms in New Zealand. Smartling was estimated to have 30 branded searches compared to Transifex’s 10, and held a 20% Share of Search versus Transifex’s 6.7%.
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Which is more popular in search, Smartling or Transifex?
Compare translation and localisation workflow platforms used by New Zealand teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartling, Transifex. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Phrase | Smartling | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 30% | 15% | 20% | 5% |
| Nov 2025 | 29.6% | 29.6% | 14.8% | 18.5% | 7.4% |
| Dec 2025 | 26.3% | 31.6% | 15.8% | 15.8% | 10.5% |
| Jan 2026 | 33.3% | 20% | 20% | 20% | 6.7% |
| Feb 2026 | 42.1% | 26.3% | 15.8% | 10.5% | 5.3% |
| Mar 2026 | 31.3% | 37.5% | 12.5% | 12.5% | 6.3% |
| Apr 2026 | 40% | 26.7% | 6.7% | 20% | 6.7% |
| May 2026 | 19% | 23.8% | 23.8% | 19% | 14.3% |
| Jun 2026 | 22.7% | 31.8% | 18.2% | 18.2% | 9.1% |
| Jul 2026 | 31.6% | 31.6% | 15.8% | 15.8% | 5.3% |
| Aug 2026 | 26.7% | 26.7% | 20% | 20% | 6.7% |
| Sep 2026 | — | — | — | — | — |
How has the Smartling and Transifex comparison changed over the last 12 months?
3 findings
- Smartling was ahead of Transifex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among localisation management platforms in New Zealand held steady at 20%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Transifex’s estimated Share of Search among localisation management platforms in New Zealand moved from 5% to 6.7%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand localisation management platforms in August 2026?
2 changes
In August 2026, Smartling gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
In August 2026, Transifex gained estimated Share of Search among localisation management platforms in New Zealand, from 5.3% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Smartling’s and Transifex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.