Crowdin vs Smartling:Which is more popular by branded search in New Zealand?
In August 2026, Crowdin had more branded searches than Smartling among localisation management platforms in New Zealand. Crowdin was estimated to have 40 branded searches compared to Smartling’s 30, and held a 26.7% Share of Search versus Smartling’s 20%.
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Which is more popular in search, Crowdin or Smartling?
Compare translation and localisation workflow platforms used by New Zealand teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crowdin, Smartling. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Phrase | Smartling | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 30% | 15% | 20% | 5% |
| Nov 2025 | 29.6% | 29.6% | 14.8% | 18.5% | 7.4% |
| Dec 2025 | 26.3% | 31.6% | 15.8% | 15.8% | 10.5% |
| Jan 2026 | 33.3% | 20% | 20% | 20% | 6.7% |
| Feb 2026 | 42.1% | 26.3% | 15.8% | 10.5% | 5.3% |
| Mar 2026 | 31.3% | 37.5% | 12.5% | 12.5% | 6.3% |
| Apr 2026 | 40% | 26.7% | 6.7% | 20% | 6.7% |
| May 2026 | 19% | 23.8% | 23.8% | 19% | 14.3% |
| Jun 2026 | 22.7% | 31.8% | 18.2% | 18.2% | 9.1% |
| Jul 2026 | 31.6% | 31.6% | 15.8% | 15.8% | 5.3% |
| Aug 2026 | 26.7% | 26.7% | 20% | 20% | 6.7% |
| Sep 2026 | — | — | — | — | — |
How has the Crowdin and Smartling comparison changed over the last 12 months?
3 findings
- Crowdin was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand moved from 30% to 26.7%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among localisation management platforms in New Zealand held steady at 20%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand localisation management platforms in August 2026?
2 changes
In August 2026, Smartling gained estimated Share of Search among localisation management platforms in New Zealand, from 15.8% to 20%.
In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Crowdin’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crowdin
9 branded search terms
- crowdin
- crowdin cat tool
- crowdin near me
- crowdin pricing
- crowdin translation
- crowdin translation management
- crowdin translation tool
- crowdin website
- https crowdin com
Smartling
6 branded search terms
- smartling
- smartling cat tool
- smartling demo
- smartling machine translation
- smartling software
- smartling translation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.